Reed Words - writing and ideas since 1993

Remaking history, tapping into rapture, putting three into one, roaring and squawking, going against the grain, turning a black box human, conjuring wonders


We have written for

World Trade Center Alconbury Weald The Brink Virgin Atlantic YouView The Great Blandini London Symphony Orchestra Chester Zoo Exosphere Scoopt London Vision Clinic 26 / British Library

In others’ words

“We will be forever grateful to Mike… Many copywriters are good with words, but you only understand the value of working with a brand writer after meeting Mike.”

Barbara Biffi, Co–Founder, Yonderbound

“Mike is one of the best creative writers in the UK.”

Mike Rigby, Executive Creative Director, Interbrand

“I wish I could write as skilfully as Mike does, and with the same simplicity, economy and clarity.”

Michael Wolff, Michael Wolff & Company

“Mike’s attention to detail and ability to maintain an overview help him stand out. But it’s his flair for capturing the spirit of the brand in a witty, worldly way that makes him one of the best writers I’ve worked with.”

Simon Manchipp, Founder, SomeOne

“Mike always delivers and delights with his insight and copy, no matter what the task. I use him for everything I can, and wholeheartedly recommend him.”

Andy Annett, brand consultant and non–exec

“Mike’s work on the YouView UI was both creative and meticulously crafted — always a rare combination. Mike proved invaluable to the team, and I recommend him wholeheartedly.”

Matt Coyne, Lead Visual Designer, YouView (now Lead Designer at Sky)

“Mike’s copy has been central to the Tom Aikens and Tom’s Kitchen brands since 2012. He’s enthusiastic, dependable, flexible and a pleasure to work with. I wouldn’t hesitate to recommend him.”

Irene Lentsch, Marketing & Communications, Tom Aikens Group

“Mike grasps what’s needed quickly, and the work is consistently first–rate. He’s always ready to go that extra mile, and adds real value to every project.”

John Saunders, Managing Director, Exosphere

“Mike was able to cut our over–complicated texts to concise phrases, and gave us a new, simple language to describe Scoopt. Mike was recommended to me as the best – and he is.”

Glynn Jones, Founder and CEO, Scoopt

“Better qualified men than me know that Mike is a superb writer; I mean, just look at his portfolio! I don’t, like some, use the word ‘awesome’ flippantly. But Mike is that.”

Richard Weston, Thought Collective/Ace Jet 170

“His enthusiasm is infectious, and the quality of his writing consistently exceeds our expectations.”

Craig Engelfried, Managing Director, London Vision Clinic

“Mike was invaluable during our rebrand. He immediately got under the skin of what we were trying to do, helping us extract the right messages from our brand and find our voice.”

Kate Tanner, Founder and Creative Director, Positive

“Mike totally understands me, my product, and my market. I can totally rely on his work and look forward to working a lot more with him.”

Chantal Teal, Founder, Love Brownies

“Mike is thoughtful, inventive, diligent and laid–back – a creative worthy of recommendation to even the most demanding client!”

Caroline Rowland, Founder, New Moon

Creative writing for brands

We provide copywriting and ideas for brands across the world – from London to San Francisco; Sydney to Milan; New York to Dubai.

That means being closely involved in the strategic business of creating and re–creating brands; the conceptual groundwork of communications campaigns; and the copywriting itself.

It means writing just about anything – including brand names, tone of voice guidelines, posters, ads, brochures, websites, apps, films, packaging and signage.

In short, it means understanding what makes your brand unique. And then making sure everyone else does, too.

Say hello

If you’d like to get in touch, you’ll find us at 36 Soho Square, London W1D 3QY. Or try one of these:

Mobile+44 (0)7976 887 231

Landline+44 (0)20 3667 7446