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Words can make your brand – or break it.

They can expand your audience. Sharpen your message. Grow your business. Or they can undermine all those objectives.

We’re a team of strategically-minded brand writers, based in London and working across the world. Drawing on decades of experience, we help our clients define their brands – and bring them to life through language.

We develop verbal identities. We name companies, products and services. We develop clearer, more intuitive interfaces. And write everything from packaging to films to campaigns.

Because with the right words, you can do anything.

See the work

Clients.

Agency partners.


Awards and recognition.

2019
D&AD – Shortlisted
Hoxton Street Monster Supplies
Writing For Design

2016
Cannes Lions – Silver
Argos Simple Value
Copywriting

2016
D&AD – Graphite Pencil
Argos Simple Value
Copywriting for Packaging Design

2016
D&AD – Wooden Pencil
Argos Simple Value
Copywriting for Design

2016
Brand Impact Awards – Pentaward Platinum
Argos Simple Value
Retail

2016
Brand Impact Awards – Winner
Birmingham Hippodrome
Culture

2012
Roses – Silver
The Brink
Writing for Design

2012
D&AD – In Book
The Great Blandini
Writing for Design

2011
D&AD – In Book
The Great Blandini
Writing for Design

2011
Red Dot Award
The Great Blandini
Writing for Design

Talks and lectures.

2018
YCN panel: Crafting brand-defining copy
London

2018
D&AD panel: How to win awards
London

2017
Cannes Lions: How to create memorable experiences
Cannes

2017
Brand New Conference: Why words matter
Chicago

2016
West of England Design Forum: Why words matter
Bristol

2013
Northern Ireland Design Alliance: Giving voice to ideas
Belfast

Published.

2019
You've started a business – what do you call it?
Creative Review

2019
Stop looking for the perfect brand name – it doesn't exist
CityAM

2019
How to become a copywriter
Design Week

2019
Voting with your meat
CityAM

2017
In the studio with Reed Words
Lecture in Progress

2017
Choose the right words for your interfaces
Computer Arts

2017
How to write a great headline
Computer Arts