The IAAF World Championships is the biggest event in athletics besides the Olympic Games. For this year’s Worlds, in London,…

Conversational Your teacher may have taught you not to start sentences with And or But. Forget it! To really sound…

It’s not often you get to share a stage with a French strategist, a British artist and a neuroscientist from…

We need a mid-weight copywriter.  Six-month contract, hopefully becoming permanent. Salary negotiable, depending on experience. Start as soon as possible.  …

In June, I’ll be part of a panel at the Cannes Lions festival, talking about how language and visual design…

This is a picture of Simon Webbe, copywriter. You might know him as Simon Webbe, seminal – perhaps most seminal…

Judges are sober, thoughtful, and methodical. Like Anubis weighing a heart, they hold the fate of dozens of creatives in…

We all know the cliché. That writers are shy, retreating types. That they’re not so amazing in social situations –…

Charlie, Oscar, Grace, Clara, Alfred, Lulu, Benny, Ginger. If that sounds like the register at your local primary school, it’s…

Brief corporate announcement: we’ve moved office. No big deal. No need to make a scene. After all, it’s not like…

Last year, I had a… thing. A fling. With eBay. It began really flirty and nice. But then he got……

I was in San Francisco last week, amid the hills and the fog and the startups, working on exciting things…

I’m not a copywriter. But if there’s one thing I’ve learned working with writers, it’s that they like words. And…

Once, new meant new. The opposite of old. New was exciting. It was something you hadn’t seen before. It was…

Eight bright sparks, three years as an agency, more decades of combined experience than we care to mention, and we've…

Christmas – again! It’s practically an annual event these days. Last night was our Christmas party, which began with a…

My delightful colleague Thomas Tytherleigh has written a truly wonderful piece on the matter of My dear chum Tommy T…

Earlier this year I was at the Brand Nieuwe Conference in Amsterdam – the inaugural European cousin of the US-based Brand…

We name things. Have you noticed? Hope so. Because, recently, we’ve been trying well ’ard to remind you. The reason…

Getting a name right first time round is tough. Take Innocent Drinks. After nearly two decades of smoothie domination, there’s…

Okay folks, it's time for some brand name translation fails. So hinsetzen, relájate and amusez-vous bien. TL;DR: genitals.   1…

Names. Tricky things. Take this restaurant near our office. I haven’t eaten there, but whenever I walk by I think,…

I like lots of things about Transport for London. The whoosh of a train coming down the tunnel. The sardonic…

Eating a croissant. Simple, right? Something a well-adjusted adult on his first day at a new job should take in…

  ZERO TO IT SWAG THROUGH IT   The sort of crude, grating, grammatically petulant, meaning-deficient, two fingers up to the…

Last week I was in Amsterdam for the first ever Brand New Conference for Europe. (Hence the Brand Nieuwe.) And…

We’re thrilled to say that the Argos Simple Value packaging we wrote with The Partners has won a Silver for…

They say there’s a boot in everything Sorel makes. Shoes, sandals and slippers. Jackets. Hats. Yes, there’s a boot in…

You may have heard that Donald Trump wants to build a wall between Mexico and the United States. He’s very…

Can I tell you about this relationship I had…?! Is that too unprofessional? It was a weird one. Hardly know where to start…

Yeah, go on. Gather. Gather your work, and gather your wits, and gather your most talented friends and your most…

I'm a big believer in the power of words. I think words can do amazing things. For people. For companies.…

In my brief time at Reed Words, I’ve done some writing. Some of that writing’s been about architects. And in…

We’ve won some awards. Our work on Simple Value by Argos has won us two D&AD pencils. One in Writing for…

Update: sorry, this vacancy is (happily) no longer a vacancy.... Hello, copywriters. Come and work for us, why don’t you?…

The D&AD awards are in (partial) swing. Over the last two weeks, I’ve been doing some online judging in Writing for…

We saw our work for Inside Source and Hello Student featured in a few places this week. ‘Which places??!?!’ I hear you cry. Well…

I get asked lots of questions about being a copywriter. The conversation normally goes something like this:   ‘What do…

The NHS. Precious national treasure, or rusty public sinkhole? Standard bearer or falling standards? Groundbreaking, broken? Cameron or Corbyn? Jeremy…

Ah, the ego. Gets a pretty bad rap, generally, doesn’t it? But without it, our little life-bearing celestial anomaly would…

Nick Hynes, the Head of Verbal Identity at Elmwood, has written a call for copywriting entries for this year’s D&AD…

‘If you have to explain an idea, it’s not a good idea. Good work should speak for itself.’ If you…

Recently, our friends at Mucho asked us to help out with the year planner they send out as a self-promotional…

I learnt a new word the other day. My sister (who is 17 and cool) and I (who am neither…

I’ve been interviewed by Dads And Design, the website for – well, the clue’s in the niftily acronymable* name, really. Thanks…

Six people walk into a room. You invite them to sit down, offer them tea and coffee and biscuits. You…

It’s January. That five is now a six. Christmas has been and gone, and with it the last vestiges of…

Ah, Australia, with your funny version of rugby, your positive inflections and your impressive selection of potently venomous reptiles. Here’s…

What a lovely surprise to see our 2015 Christmas card on Creative Review’s blog this morning. We were thrilled to have managed…

‘Unique’. One of those words you see so often, it’s lost its meaning. Like ‘discover’ or ‘luxury’. Unique, like everyone…

All by oneself John Steinbeck never kept his narrators on a tight leash. His books brim with digressions and diversions,…

Hello. I’m Tom, the new writer at Reed Words. The new Tom at Reed Words, for that matter. Which, three…

We’re delighted to reveal some of the work we’ve been doing with Tictail, the online store platform. Tictail spoke to…

It’s 9.00am Monday morning. I’m standing in Soho Square facing a tall, brick building with an elegant black door. It’s…

It’s 8:47 am and I am at Waterloo Underground station. I am stood on a moving floor, stuck in my…

Things are getting seriously busy here. Which is great — but we need some help. So we’re hiring again. We need…

Following on from our recent post, we’re delighted to be able to reveal more of our work with new global…

It’s great to be able finally to reveal a hint of the work we’ve been doing with The Cultivist, a…

We’re delighted to hear that the moving card we helped write for our friends Baxter & Bailey has been nominated…

We’ve created a new DM piece for Acquire, the global mobile learning company, in partnership with Mucho in San Francisco. And it’s…

Last night we all went along to see a preview of Dara, a new play at the National Theatre. It…

Mike and I are taking part in a fascinating new project with writer’s association 26 and the Foundling Museum in…

It’s not every day you get to help relaunch a British high–street institution. But that’s just what we’ve been up…

At this time of year, positivity is infectious. The streets are abuzz with excited talk of new diets, new exercise…

We’re delighted to lift the lid on one of our weightier recent jobs: these two brochures for high–end cruise company…

The older heads say nothing is like it used to be. The younger heads fizz with the excitement of everything…

We’ve been doing a lot more work for the London Symphony Orchestra of late, which is always a great pleasure.…

Now and then we get to write something entirely unrelated to commercial copy, which makes a change. This time, Mike…

The Last Word, a series of events exploring writing in the digital world, began this week. We went. We saw…

Pinker and the brain Steven Pinker was in town this week. He’s one of the world’s foremost psycholinguists: an expert…

We’re incredibly proud to announce that we’ve been working with Landor Associates in New York on the branding of the…

You had me at ‘Hello’. Or, in the case of Reed Words, at ‘Studio Manager / Project Manager / Lynchpin.’…

It’s my second day at Reed Words, and I’ve already scribbled down some ad ideas, had my croissant and eaten…

Mike has written a piece for Design Week about the apparent desire to recruit British creative talent in the US.…

There’s exciting progress at Alconbury Weald, the vast redevelopment in Cambridgeshire that we branded in partnership with Northbank. The Incubator,…

Walk the passageways of the London Underground right now, and you’ll encounter some arresting images, overlaid with words containing a…

Congratulations to our Abu Dhabi client, Al Manara International Jewellery, who have just launched their new website — featuring some…

It’s my first day at Reed Words… I walk up to the front door, press the buzzer sheepishly, hair carefully…

Last week, I was lucky enough to be one of the five panellists at D&AD’s New Blood Pencil Panel. Our…

The new Design Council website launched yesterday, and we’re delighted to say that we helped write the core copy. (Design…

I’ve been invited to judge the Design Week Awards this year, for the first time. Naturally, I’m extremely honoured and…

Thanks to Ginette Lavell of Creatie magazine in the Netherlands for sending me this spread (PDF) featuring the Barbican campaign…

TriplAgent is a new travel app, the full website for which just went live — bearing some Reed Words copy,…

You hear a lot about ‘storytelling’ these days. But can the description ‘story’ really be applied to almost anything? Fellow…

Here’s D&AD’s video of the 2013 Black Pencil judging, in which I was very proud to be involved as Foreman…

My recent talk for the Northern Ireland Design Alliance (NIDA)’s Anatomy of Design series is now up on their website.…

Exciting news: I’ve been invited by the Northern Ireland Design Alliance (NIDA) to speak in Belfast on September 26. My…

The Royal London Society for the Blind is a long–established charity — in fact, it celebrates its 175th anniversary this…

Design Week very kindly asked me to write a piece about how the place of writing in design has changed…

A while back I discovered Google Poetics, an inspired idea for creating ‘found poetry’ through the Google search bar. The…

This week sees the launch of a new service from WorldPay — with branding by SomeOne and copy by Reed…

More thoughts following the D&AD Awards, where I was lucky enough to be Foreman of the Jury for Writing for…

Something rather magnificent happened last night. Something I never really thought would, or perhaps even could, happen. A Writing for…

10 years ago, much as I shudder to acknowledge that span, I wrote a poster for the first ever exhibition…

I’ve been lucky enough to be on the D&AD Writing for Design jury twice before. But this year was extra–special:…

Great news from this year’s Roses Awards — our friends and collaborators at SB Studio scooped five awards — including…

Our client Ted Pearlman has some crazy ideas, and this was one of the craziest. It says a lot about…

This is exciting: we’ve written some new posters for the AIGA in San Francisco. When Mike was in the US…

So, Jo Tacon and I both wrote to Nike, to alert them to the Pistorius project by The Drum, the…

GOV.UK, the new face of the UK Government online, is – surely against all the odds – a model of…

Just in time for Christmas, our new client Bobby Rabbit has launched online – with a strapline by us. Founder…

It’s high time I posted the very exciting news that D&AD have asked me to be Foreman of the Writing…

So, this is exciting. I have a great new client in the US, and thanks to him I’m off across…

Update – 28/08/14: This piece was written by Mike when he was still working alone as a freelancer, hence that…

For a few years now brand and business consultant Jan Casey has been hosting Meeting of Minds: an annual gathering…