Zero budget, Lion-winning impact

21/06/2011 10:37:55

Out of the blue, I just received an email from Orel Bitan, a copywriter at BBDO Israel. Orel is spreading the word about the video she made with a friend for Love146, a charity fighting child sex slavery and exploitation. Could there be a more desperately upsetting or important cause?

In the video, made for nothing and starring Orel’s little sister, what seems to be an offer to sell children’s toys (the prices pop up as you roll over them) turns out to include a price for the girl herself. Click on that pricetag, and you get sent to another video telling the deeply shocking story behind the organisation's formation.

It’s a great, simple idea, and deservedly one of the winning videos in YouTube’s Good Work Competition at the Cannes Lions. Let’s hope it does some good for the fight against this unspeakable trade in children. Pass it on.

Found stuff

Charity Love146 Cannes YouTube Viral