Mike Reed, Copywriter 07976 887 231 Email me
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Mike
27/06/2011 10:12:45
I’ve been working with Music in Manchester on a lovely branding project, the first stage of which was revealed recently with the emergence of Act For Wildlife, the campaigning arm of Chester Zoo. There’s more to come on this project, but it’s currently under wraps, so watch this space.
Following the Mancunian theme, I’m also currently working with Mark Studio on a major naming and branding project for Russian energy giant Gazprom.
I helped Mark on their pitch, which I’m delighted to say they won. So we’re now creating a new brand for what’s currently called Gazprom Marketing & Trading Retail. That doesn’t exactly trip off the tongue, so there’ll be a new name as well as a new visual look and feel.
It’s very early days – Mark and Gazprom only announced the win last week, and the work is just beginning – so another one to watch this space for.
I’ve been busy with my old friends at Bounce, too (who designed and built this site for me). We’ve been doing some more work with Knight Frank, on their amazing development at Castelfalfi in Tuscany (for which I previously wrote the website) and on another development in Italy that looks just as exciting.
As well as new jobs with old friends, there are also some projects from new clients, which is always nice. I got a fantastic brief from Liverpool-based SB Studio, to write brand copy for The Brink, the city’s first dry bar. (And it went well, as the lovely tweet below testifies.)
SB has been developing the concept with architects R2A and SHARP Liverpool, a project by Action on Addiction that provides a therapeutic environment for recovering addicts.
The Brink is a brilliant idea – far more than just a centre for those needing support, it will be a proper bar and venue, open to the public and serving great food and drink day and night. It’s just that you won’t be able to get anything stronger than a coffee. The bar is already gathering a lot of support, and it’ll be fascinating to follow its progress.
Another recent new client is SomeOne, creators of ‘BrandWorlds™’. We’re working together on a really interesting new business-to-business brand for a very well-known client. All deadly secret, of course, but hopefully I’ll be able to reveal more soon.
Lastly, I’ve also just started work on my first project for Wolff Olins, which is obviously an exciting development. It’s a relatively small project – doing some naming – but I have high hopes it’ll be the first of many with one of the genuine legends of design and branding. Let’s hope they like my ideas.
I’ll try to be better about updating you from now on. And don’t forget my newsletter if you’re not already signed up.
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