A new voice in art

Mike Reed
1 April 2015

It’s great to be able finally to reveal a hint of the work we’ve been doing with The Cultivist, a new, invite–only arts club launching this year.

The founders — formerly of Sotheby’s — came to us some time back, and asked us to help develop their brand in partnership with the design team at Anagrama in Mexico.

Since then we’ve been developing the club’s tone of voice, and a set of launch materials aimed at building a global membership of artists, dealers, collectors and other artistically–minded people.

Here’s one little taster of the work. This is one of the suite of big–message headlines we’ve developed for them:


We can’t say too much more about it just yet, but watch out for more on this one. We’re extremely proud of the work, and the client has described it as ‘fantastic’. So we can’t wait to show you more.

Watch this space…

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