Branding the new World Trade Center

Mike Reed
20 August 2014

We’re incredibly proud to announce that we’ve been working with Landor Associates in New York on the branding of the new World Trade Center.

It’s an extraordinary honour for us, as you can imagine.

We worked alongside Landor to develop the tone of voice, and then wrote copy for the perimeter fencing now going up all around the huge site in downtown Manhattan.

The fencing is the first manifestation of the new brand, and we’re looking forward very much to developing the brand in further applications as things develop.

Mike will be in New York this November, and has promised to take a million photos of the work in situ.

Update — Mike did indeed visit the site, and you can see the full set of images in our Portfolio.

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