New work for Tictail

Mike Reed
30 July 2015

We’re delighted to reveal some of the work we’ve been doing with Tictail, the online store platform. Tictail spoke to us some time back about helping refresh and clarify their tone of voice and messaging.

They’re much more than just a handy bit of tech – they’re actively supporting some of the world’s most exciting retailers. And that had to show in their voice.

The new Tictail site showcases the core concept we developed for the brand: ‘This is where it begins.’ It’s a promise that goes to the heart of Tictail’s mission and point of difference: to be the launchpad for ambitious, entrepreneurial brands.

Through discussion with the team, based in New York and Switzerland,we helped them zero in on that central promise, and build language around it that reinforces Tictail’s unique offer.

It’s been a pleasure working with the Tictail team, whose enthusiasm and commitment is infectious. We’re looking forward to helping them develop their story as they – and the thousands of emerging brands using their services – continue to grow.

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