Meet our new lynchpin: Laura Potter

Mike Reed
30 July 2014

You had me at ‘Hello’.

Or, in the case of Reed Words, at ‘Studio Manager / Project Manager / Lynchpin.’

And I had them at ‘Sorting things out is a bit of a peculiar passion’. Or so I like to think*.

But if, back in May, my cover letter for the new role went down a treat with Mike and Wendy, it can only be because Reed Words and the job itself just seemed to offer such an exciting opportunity.

The chance to contribute in a big way to a small yet ambitious company? To get stuck in to all aspects of the business as needed? Now and in the future? Yes, please.

And luckily here I am today, my first day at Reed Words and as happy as can be, already crafting a master workflow spreadsheet that will allow me to streamline, prioritise, track, systematise and schedule to my heart’s content over the months ahead.

That is, of course, when I’m not chatting with clients, developing new business, writing briefs and beautifying the studio. (Let’s pretend that last task is going to be particularly trying.)

From book publishing to branding…

For the past seven years, I’ve been project–managing, editing and commissioning art and design books, first for the V&A and then for Thames & Hudson. It’s not so much a leap as a puddle–hop pivot in a different direction: my authors are now my writer colleagues, my books now texts of every conceivable type and size, and my clients, well, are still my clients.

Which is in fact just how I wanted it.

It was working with clients like MrPorter.com, Anouska Hempel Design and Chanel the last few years that actually set me off on this path, though a little nudge from John Hegarty helped too.

Twelve months ago I was editing the man himself’s second book, Hegarty on Creativity, and reading his first book, a memoir, for a bit of background research.

Between his bite–sized provocations to creativity on the one hand and first–person reflections on the other, I slowly but surely caught the bug for the strategic creativity that is branding at its best.

‘Do interesting things and interesting things will happen to you,’ is one of John Hegarty’s favourite refrains.

Well, here I am. Let’s get started.

* Yep, pretty much. Never underestimate the power of a good letter. — MR

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