A new voice for Goldsmiths

In February 2005, The Partners asked me to help in the rebranding of high street jewellers Goldsmiths. The Partners had already created the new corporate identity, and wanted me to give the brand a new, more sophisticated tone of voice. So I did, and it was very well received. The Partners and I have now created a range of in-store literature for Goldsmiths, and I've worked directly with the client on their new website.
Click here to see the rather nice Christmas brochure we produced for 2004. (I wrote the intro and gave it its title, but didn't write the copy lines on the spreads.)
Click here to see the brochure I wrote about diamonds: their cut, clarity and colour, and how to look after them.
And click here to read some very kind words from Trisha at The Partners about my work on this job.

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