
The strictures of my NDA with Landor Associates mean I can't tell you much about my recent work with them on BP's brand. So suffice it to say there's a huge online brand resource at BP, with advice and training about the famous Helios mark, the 'beyond petroleum' line, the colours, typefaces, tone of voice and all that sort of thing.
I've been working on this with Landor for many months now, off and on, but that's all I can say. Just assume it's a very big, very important project and you won't be far wide of the mark.