Getting results for the International Fundraising Consultancy

Freelance designer Piers Rutterford and I have just produced a promotional piece for the International Fundraising Consultancy, which works as both a DM piece and a brochure.

It's only been sent out in the last couple of weeks, and the IFC have just been in touch to say that not only has it already generated 11 enquiries, it's even helped them secure a sizeable project.

What is the creative magic behind this remarkable response? Well, the brochure is a square whose cover (top left) asks the big question about the IFC (and carries the address label when it's mailed). Then, when you open it up, the pages fold out into a large cross, with the answer to the question (bottom left) at its heart.

Simple, but apparently extremely effective.

(The folding makes it a bit tricky to show here, so why not invite me in to show it in the flesh, along with the rest of my book?)