SoCo: the big picture
This is one of the first pieces of literature for SoCo, the Edinburgh development between South Bridge and Cowgate.The piece is an A3 introduction to the development, including CGIs and maps of the area.
It also shows off 300million's identity for the project very well, but at this size you don't get to read much of my copy.
However, the headline shows the 'riddle' campaign (see my previous post) developing nicely.
Labels: 300million, copywriting, corporate identity, edinburgh, print, property, soco, tone of voice

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