Croydon College posters and postcards

Yet another Croydon-based project, this time for Croydon College. Working with Mark Studio - a welcome new addition to the client list - I wrote a campaign of posters and accompanying postcards, encouraging people to sign up for further education. 

The target audience, fairly obviously, is those who've been through the education system without necessarily gaining all the qualifications they need. Finding themselves somewhat stymied in life, they're offered the chance of a fresh start with a qualification from Croydon.

The postcards follow the theme of the posters, but introduce case studies of people who've already made this journey - like the man who used to flog washing machines, but now runs his own recruitment agency. It's an education in education.

If you'd like to read the copy on the posters, download one here as a PDF (137k).