A rare breed of moving card

My clients at Rare Breed have just moved offices. And they rang me up for some help on the moving card. The thing was, they'd been offered the chance to use a rather nice new woodgrain-style stock. So their question to me was, 'What could we do to build a moving card around this? It looks quite like the floor in the new office.'

My solution was to put half the line on the front:

And the other half on the back:

Which seemed to work quite well.

Cardiff Waterside

It's all property development at the moment. Here's some more: the website for Cardiff Waterside, a huge collection of commercial buildings on the edge of Cardiff Bay.

Working (for the first time) with Brownjohn and my old friends at Bounce, I wrote a brochure for the development's central building, and the new website for the development.

As usual, Bounce have built a site that's a joy to look at as well as to use. And Brownjohn's identity is one of those nifty bits of visual punnery that always makes me think, 'I wish I'd come up with that.'

Croydon College posters and postcards

Yet another Croydon-based project, this time for Croydon College. Working with Mark Studio - a welcome new addition to the client list - I wrote a campaign of posters and accompanying postcards, encouraging people to sign up for further education. 

The target audience, fairly obviously, is those who've been through the education system without necessarily gaining all the qualifications they need. Finding themselves somewhat stymied in life, they're offered the chance of a fresh start with a qualification from Croydon.

The postcards follow the theme of the posters, but introduce case studies of people who've already made this journey - like the man who used to flog washing machines, but now runs his own recruitment agency. It's an education in education.

If you'd like to read the copy on the posters, download one here as a PDF (137k).