ThinkTank website

I've been writing website after website at the moment. Just seems to be the thing right now. And the first one to emerge into the light is for ThinkTank Media.


ThinkTank is a creative production company that works with lots of interesting clients on a whole range of projects - from the quick and easy to the weird and wonderful. For example, they put together this lovely CD packaging for Thom Yorke's The Eraser, featuring Stanley Donwood's famous illustrations:



From their roots in the music industry, ThinkTank has grown to work with clients in fashion, film, TV, FMCG and telecomms.

They decided to reinvent their site from scratch, with the help of the Bureau of Visual Affairs and yours truly. But as often happens, the copywriting job had wider implications: it was really about finding them a fresh tone of voice that better suited the character of the company.

This turned out to be one of those lovely jobs where client and creative click straight away. I felt I knew the sort of tone that would be right for them, and as soon as they saw some samples, they agreed.

From there, we just got on with what may be the smoothest roll-out of creative work I've ever done. There were lots of bits and pieces to be done, but pretty much every time I did one, the feedback was 'Great! Thanks. Here are some more.' I think they may have changed about four or five words along the way. (Which is not bad when I was chucking in words like 'Eeeaarghhhblurghhrrrg', and making the odd rude joke.)

I'm very proud of the results. The voice is fresh, informal and full of beans, if I do say so myself, and seems a good counterpoint to the cool, sharp visuals of the site. And now the site's up, we're looking forward to producing a whole load of other stuff together.