tag:blogger.com,1999:blog-179996842008-09-29T02:48:53.136-07:00Here you'll find some of the work of which I'm especially proud. The most recent stuff is on this page, and there's more in the archives. Hope you enjoy it.Davidnoreply@blogger.comBlogger46125tag:blogger.com,1999:blog-17999684.post-19816127485267253242008-09-29T01:38:00.001-07:002008-09-29T02:42:59.566-07:00

Last year , thanks to a referral from Hat-trick, I started working with the London Vision Clinic, the UK's leading centre for laser eye surgery, and one of the best in the world. Hat-trick had developed this elegant new identity for the Clinic (above), and were embarking on a new brochure, which I was invited to write. It was the beginning of quite a journey, not only in terms of the project

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-70965767378550899852008-09-25T07:39:00.001-07:002008-09-29T02:48:53.151-07:00

I've been writing website after website at the moment. Just seems to be the thing right now. And the first one to emerge into the light is for ThinkTank Media. ThinkTank is a creative production company that works with lots of interesting clients on a whole range of projects - from the quick and easy to the weird and wonderful. For example, they put together this lovely CD packaging for Thom

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-57904856681384723502008-08-08T05:53:00.000-07:002008-08-11T04:25:45.910-07:00

Producing my new mailer has proved something of a tortuous process, as self-promotional jobs often are. Initially, the idea was to do something for Christmas '07, and my erstwhile design clients at 300million very kindly offered to help. But when I saw their ideas, I had a feeling this could take a while. They gave me some options, but there was only ever one real contender. And it was

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-91675002283587704432008-07-28T09:33:00.001-07:002008-07-29T02:12:30.911-07:00

Selected Waitrose stores are now stocking a completely new word, created by yours truly. Papura is the name I developed for a new brand of tissue paper, made almost entirely from 'bagasse', a by-product of sugar production. This left-over sugar cane would normally be dumped, but can instead be transformed into paper. Not only that, but you don't have to bleach and disinfect it like normal

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-74487881303617664062008-05-27T02:11:00.000-07:002008-06-11T13:05:28.564-07:00

Here's the website I wrote for the City Property Association, which (as you might expect) represents those who own or lease commercial property in the City of London. The CPA's elegant new identity is by Purpose, who also designed the site in conjunction with Sennep. The whole project was managed by the redoubtable Liz Lockwood, formerly Head of Marketing at Land Securities and now her own

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-74009884702001160522008-03-01T18:21:00.000-08:002008-08-12T01:07:09.384-07:00

It's got to be up there: the huge space directly underneath Piccadilly Circus's famous illuminated advertising hoardings. A space currently occupied by Burger King, but which is soon to become vacant. This whole building, Piccadilly Lights, is owned, almost inevitably, by my client Land Securities. With Burger King's lease up, they're looking to let this unique location to a leading

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-92075993821448353232007-11-30T05:16:00.001-08:002007-11-30T07:41:51.879-08:00

My clients at Rare Breed have just moved offices. And they rang me up for some help on the moving card. The thing was, they'd been offered the chance to use a rather nice new woodgrain-style stock. So their question to me was, 'What could we do to build a moving card around this? It looks quite like the floor in the new office.' My solution was to put half the line on the front:

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-59047801255824919332007-11-21T09:51:00.000-08:002007-11-21T10:15:24.563-08:00

It's all property development at the moment. Here's some more: the website for Cardiff Waterside, a huge collection of commercial buildings on the edge of Cardiff Bay. Working (for the first time) with Brownjohn and my old friends at Bounce, I wrote a brochure for the development's central building, and the new website for the development. As usual, Bounce have built a site that's a joy to look

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-55326377182728480252007-11-14T03:30:00.000-08:002007-11-16T02:55:33.279-08:00

Yet another Croydon-based project, this time for Croydon College. Working with Mark Studio - a welcome new addition to the client list - I wrote a campaign of posters and accompanying postcards, encouraging people to sign up for further education.  The target audience, fairly obviously, is those who've been through the education system without necessarily gaining all the qualifications they need

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-80549619620634621222007-10-16T20:22:00.000-07:002008-03-31T02:53:52.937-07:00

The last element in my work on Ruskin Square was this beautifully produced brochure, introducing the development to agents, buyers and partners. (Thanks to Figtree for the images.)

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-56321012674203904222007-10-16T04:26:00.001-07:002007-11-16T02:57:31.418-08:00

As promised, and with thanks to Ruby at Figtree, here are some pictures of my billboards for the Ruskin Square development in Croydon. Look quite smart, don't they? ............................................................................................................................................... .......................................................................................

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-41433916485216367172007-10-11T05:03:00.001-07:002007-11-16T02:59:13.405-08:00

Ruskin Square is a major new mixed-use development in the heart of Croydon, designed by Foster+Partners and FaulknerBrowns. The development is remarkable in that it accommodates an entire community, with homes, offices, shops, restaurants, bars and even a GP surgery. It is also providing a stunning new home for Croydon's famous Warehouse Theatre. As its name suggests, the development has been

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-78261237915082301692007-06-06T03:15:00.000-07:002007-11-16T03:00:45.463-08:00

In recent weeks I've written my first two ads for Bowers & Wilkins, makers of the world's most advanced loudspeakers. The first (left) was produced to announce the company's first foray into in-car audio - an amazing system for the Jaguar C-XF concept car. The second announces the launch of the Signature Diamond, designed by the legendary Kenneth Grange to celebrate B&W's 40th

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-25450186083552829712007-05-11T08:02:00.000-07:002007-11-16T03:02:55.446-08:00

The new website for redevelopment consultants Hunt Dobson Stringer is now up and running. The site was designed by the good people at 300million, who were kind enough to ask me to write the words. So I did. Check out the results here.

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-50333166000417597312007-05-07T06:05:00.000-07:002007-11-16T03:06:37.153-08:00

I recently worked with Hat-trick on my first D&AD project, which was nice. It was a booklet to promote D&AD Xchange - the annual two-day event for educators in design, advertising and communications. As ever, D&AD had assembled a stellar line-up of speakers. So the concept for the materials was 'Mix with some big names'. The cover of the booklet (left) is a playful interpretation of that idea.

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-65632224042212499272007-03-01T13:26:00.000-08:002007-11-16T03:08:45.658-08:00

There couldn't be a cause much closer to my heart than language. So it's a shock to learn that in some areas of the UK, over half the children starting school do so without the basic speech and language skills they need. Yes, half. 50%. And 'basic' means 'basic': things like recognising your own name, or counting to five. That figure again: 50%. I made this terrifying discovery while working on

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-36396729137614673532007-03-01T09:17:00.000-08:002007-11-16T03:10:27.115-08:00

The latest version of Land Securities' Capital Commitment book is hot off the presses, designed by 300million, with copy by - well, you can imagine who wrote the copy. This new book updates the original, produced in 2004, and details Land Securities' entire London property portfolio - worth some £7 billion (and counting). Over 100 pages, this hardback tome shows off both existing properties,

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-21618493374606060692007-02-18T04:17:00.000-08:002007-11-16T03:12:29.348-08:00

Capital Commitment is the name for Land Securities' London portfolio - a multi-billion pound collection of property that the company has been developing since its earliest days in the mid 1940s. Those sixty-odd years of investment in London have allowed Land Securities to develop a knowledge of the capital that's difficult to beat. The new capital commitment ad campaign - which I've created

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-88122958761722211742007-02-18T04:06:00.000-08:002007-11-16T03:14:58.963-08:00

As part of the launch of its new identity, Land Securities produced this little book explaining its core values. The book, designed by Hat-trick and written by yours truly, sets out and illustrates the philosophy that sets the company apart. It's also a good demonstration of the flexibility built into Hat-trick's deceptively simple identity. The little corner marks have a life of their own,

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-58346134077829345212007-01-30T04:34:00.000-08:002007-11-16T03:17:03.292-08:00

Capital Commitment is the name for Land Securities' London portfolio. This multi-billion pound collection of properties, both existing and in development, is described in a forthcoming book, which I've written, and the Capital Commitment website, which I also wrote. The book was designed by 300million, and the site by Bounce. The site also shows off the new Capital Commitment ad campaign,

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-26871647685571194892007-01-30T04:30:00.000-08:002007-11-16T03:18:47.207-08:00

Following on from the last post, here's one of the posters inviting people to imagine the potential of the SoCo site.

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-15789034036257073612007-01-29T03:38:00.000-08:002007-11-16T03:22:39.442-08:00

This is one of the first pieces of literature for SoCo, the Edinburgh development between South Bridge and Cowgate. The piece is an A3 introduction to the development, including CGIs and maps of the area. It also shows off 300million's identity for the project very well, but at this size you don't get to read much of my copy. However, the headline shows the 'riddle' campaign (see my previous

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-1155205969630055632006-08-10T03:14:00.000-07:002007-11-16T03:25:10.305-08:00

Pioneering Foods is a new brand, bringing together two frozen foods businesses under one inspiring umbrella. Elmwood were given the job of creating the new identity and launch materials, including this brochure. And I was delighted to be asked to help with the words. Elmwood's identity includes a very nifty mark, in which a cap P tips on its side to create a creamy-topped mountain peak, and a

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-1155206769834345482006-08-09T03:35:00.000-07:002007-11-16T03:26:56.159-08:00

I know it's only August, but I thought you'd like these. They're for RAC Automotive Partnerships, the bit of the RAC that helps businesses with their fleets and so forth. Elmwood came up with some lovely visuals, turning bits of motoring gear into appropriately festive imagery. Then they asked me to come up with some accompanying words. So inside the top card, it says "What better time to

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.comtag:blogger.com,1999:blog-17999684.post-1151490877724769112006-06-28T03:26:00.000-07:002007-11-16T03:28:45.440-08:00

The latest of my work for Land Securities is hot off the press this week. It's a beautiful portfolio of images to promote New Street Square, in the City, to potential retail tenants. It's an especially interesting development, turning what was a typically revolting 1960s office block into a collection of new buildings that reinstates the long-lost street plan. Instead of a monolithic lump of

Mikehttp://www.blogger.com/profile/01254406764366639916noreply@blogger.com