
The latest version of
Land Securities'
Capital Commitment book is hot off the presses, designed by
300million, with copy by - well, you can imagine who wrote the copy.
This new book updates the original, produced in 2004, and details Land Securities' entire London property portfolio - worth some £7 billion (and counting).
Over 100 pages, this hardback tome shows off both existing properties, and those in development, as well as providing a platform to expound Land Securities' long-standing commitment to the capital. (They've been in London for over 60 years.)

The front cover presented one of those little writing challenges that so enthuse us wordsmiths. I had to create a paragraph that would sum up the book, and use the words 'capital' and 'commitment' in such a way that they could be picked out in silver. As you can see, it worked out rather nicely.
Labels: 300million, copywriting, land securities, marketing, print, property