D&AD Xchange 2007
I recently worked with Hat-trick on my first D&AD project, which was nice. It was a booklet to promote D&AD Xchange - the annual two-day event for educators in design, advertising and communications.As ever, D&AD had assembled a stellar line-up of speakers. So the concept for the materials was 'Mix with some big names'. The cover of the booklet (left) is a playful interpretation of that idea.
If you'd like to read what I wrote, click here to download a PDF of the booklet.
Labels: copywriting, DandAD, Hat-trick, marketing, print, Xchange
