Land Securities brand values book

As part of the launch of its new identity, Land Securities produced this little book explaining its core values.

The book, designed by Hat-trick and written by yours truly, sets out and illustrates the philosophy that sets the company apart. It's also a good demonstration of the flexibility built into Hat-trick's deceptively simple identity.

The little corner marks have a life of their own, picking out the relevant elements in visuals, type and just about anything. It's very neat - suitably corporate, but with a wit and charm that lifts it well above the run-of-the-mill.

To download the full book as a PDF (1MB), click here.