New website for the City Property Association

Here's the website I wrote for the City Property Association, which (as you might expect) represents those who own or lease commercial property in the City of London.

The CPA's elegant new identity is by Purpose, who also designed the site in conjunction with Sennep.

The whole project was managed by the redoubtable Liz Lockwood, formerly Head of Marketing at Land Securities and now her own woman, doing great things under the banner of Infanta Creative.

A box of delights for Land Securities

The latest of my work for Land Securities is hot off the press this week. It's a beautiful portfolio of images to promote New Street Square, in the City, to potential retail tenants.

It's an especially interesting development, turning what was a typically revolting 1960s office block into a collection of new buildings that reinstates the long-lost street plan. Instead of a monolithic lump of concrete, New Street Square is becoming a little hive of lanes and open space, surrounded by shops, cafes and restaurants.

All those establishments need tenants, of course, and that's where this piece comes in. Much more than a mere brochure, the box contains a selection of beautiful, aspirational images (which can be tailored to the audience) to tempt high-quality retailers into the Square. The minimal, straight-talking copy, which introduces the concept and accompanies each image, puts the powerful business case for setting up shop in New Street Square.