ThinkTank website

I've been writing website after website at the moment. Just seems to be the thing right now. And the first one to emerge into the light is for ThinkTank Media.


ThinkTank is a creative production company that works with lots of interesting clients on a whole range of projects - from the quick and easy to the weird and wonderful. For example, they put together this lovely CD packaging for Thom Yorke's The Eraser, featuring Stanley Donwood's famous illustrations:



From their roots in the music industry, ThinkTank has grown to work with clients in fashion, film, TV, FMCG and telecomms.

They decided to reinvent their site from scratch, with the help of the Bureau of Visual Affairs and yours truly. But as often happens, the copywriting job had wider implications: it was really about finding them a fresh tone of voice that better suited the character of the company.

This turned out to be one of those lovely jobs where client and creative click straight away. I felt I knew the sort of tone that would be right for them, and as soon as they saw some samples, they agreed.

From there, we just got on with what may be the smoothest roll-out of creative work I've ever done. There were lots of bits and pieces to be done, but pretty much every time I did one, the feedback was 'Great! Thanks. Here are some more.' I think they may have changed about four or five words along the way. (Which is not bad when I was chucking in words like 'Eeeaarghhhblurghhrrrg', and making the odd rude joke.)

I'm very proud of the results. The voice is fresh, informal and full of beans, if I do say so myself, and seems a good counterpoint to the cool, sharp visuals of the site. And now the site's up, we're looking forward to producing a whole load of other stuff together.

New website for the City Property Association

Here's the website I wrote for the City Property Association, which (as you might expect) represents those who own or lease commercial property in the City of London.

The CPA's elegant new identity is by Purpose, who also designed the site in conjunction with Sennep.

The whole project was managed by the redoubtable Liz Lockwood, formerly Head of Marketing at Land Securities and now her own woman, doing great things under the banner of Infanta Creative.

Cardiff Waterside

It's all property development at the moment. Here's some more: the website for Cardiff Waterside, a huge collection of commercial buildings on the edge of Cardiff Bay.

Working (for the first time) with Brownjohn and my old friends at Bounce, I wrote a brochure for the development's central building, and the new website for the development.

As usual, Bounce have built a site that's a joy to look at as well as to use. And Brownjohn's identity is one of those nifty bits of visual punnery that always makes me think, 'I wish I'd come up with that.'

Ruskin Square website

Ruskin Square is a major new mixed-use development in the heart of Croydon, designed by Foster+Partners and FaulknerBrowns.

The development is remarkable in that it accommodates an entire community, with homes, offices, shops, restaurants, bars and even a GP surgery. It is also providing a stunning new home for Croydon's famous Warehouse Theatre.

As its name suggests, the development has been inspired by the ideas of John Ruskin, who believed passionately in the power of architecture to transform lives.

I worked with design consultancy Figtree on the development website, as well as a brochure and a selection of hoardings and billboards around the construction site.

You can see the website here, and watch this space for some more images of the work as soon as I get hold of some copies...

Hunt Dobson Stringer website

The new website for redevelopment consultants Hunt Dobson Stringer is now up and running. The site was designed by the good people at 300million, who were kind enough to ask me to write the words. So I did.

Check out the results here.

Capital Commitment website

Capital Commitment is the name for Land Securities' London portfolio. This multi-billion pound collection of properties, both existing and in development, is described in a forthcoming book, which I've written, and the Capital Commitment website, which I also wrote. The book was designed by 300million, and the site by Bounce.

The site also shows off the new Capital Commitment ad campaign, which I created alongside the designers at Hat-trick. Watch out for samples of the campaign on this site soon.