
We start 2010 with the unveiling of my final job of 2009: the new website for supply chain group
Charles Kendall.
The new site has been created (with design and build by
Catch) as part of the group's global
rebranding, including a new identity by
Brownjohn.
The process has been managed by the group's events and marketing business,
Altitude, who provided my first introduction the group some time back, when I began working with them on their own particular brand.
As well as writing the new site (and the various divisional sites, which are currently in progress), I've been helping with press releases, letters to clients and suppliers, the new intranet and internal communications around the new identity.
It's been a huge job, but I have to say Charles Kendall have been a pleasure to work with. This is the sort of project that can very easily become mired in a nightmare of amends and approval processes. But it didn't. The amends were light and sensible, and if there were any internal wrangles I wasn't aware of them.
In fact, the amends process was almost entirely achieved in a single session where Mark Kendall, the Group Operations Director, and I sat down with the first draft and went through it. The decisions were made on the spot, and I could get on and incorporate them. Bliss.
Labels: charles kendall, copywriting, corporate identity, rebrand, website