tag:blogger.com,1999:blog-17999684Wed, 20 Aug 2008 09:41:58 +0000http://www.reedwords.co.uk/reedwordsblog/portfolio/reedportfolio.htmlnoreply@blogger.com (David)Blogger44125tag:blogger.com,1999:blog-17999684.post-5790485668138472350Fri, 08 Aug 2008 12:53:00 +00002008-08-11T04:25:45.910-07:00mailercopywritingself-promotiongraphic designdesignProducing my new mailer has proved something of a tortuous process, as self-promotional jobs often are. Initially, the idea was to do something for Christmas '07, and my erstwhile design clients at 300million very kindly offered to help. But when I saw their ideas, I had a feeling this could take a while. They gave me some options, but there was only ever one real contender. And it was http://www.reedwords.co.uk/reedwordsblog/portfolio/2008/08/little-job-for-me.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-9167500228358770443Mon, 28 Jul 2008 16:33:00 +00002008-07-29T02:12:30.911-07:00tissuePapuracopywritingbrandingnamingdesignrecyclingbrandbagasseenvironmentCarrow Designtrademark Selected Waitrose stores are now stocking a completely new word, created by yours truly. Papura is the name I developed for a new brand of tissue paper, made almost entirely from 'bagasse', a by-product of sugar production. This left-over sugar cane would normally be dumped, but can instead be transformed into paper. Not only that, but you don't have to bleach and disinfect it like normal http://www.reedwords.co.uk/reedwordsblog/portfolio/2008/07/new-reed-words-now-on-sale-in-waitrose.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-7448788130361766406Tue, 27 May 2008 09:11:00 +00002008-06-11T13:05:28.564-07:00copywritingLiz Lockwoodcpacase for supportpurposeennepcity property associationwebsiteHere's the website I wrote for the City Property Association, which (as you might expect) represents those who own or lease commercial property in the City of London. The CPA's elegant new identity is by Purpose, who also designed the site in conjunction with Sennep. The whole project was managed by the redoubtable Liz Lockwood, formerly Head of Marketing at Land Securities and now her own http://www.reedwords.co.uk/reedwordsblog/portfolio/2008/05/new-website-for-city-property.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-7400988470200116052Sun, 02 Mar 2008 02:21:00 +00002008-08-12T01:07:09.384-07:00Hat-trickcapital commitmentcopywritingOne Piccadilly Lightsland securitiesbrandtone of voiceLondonIt's got to be up there: the huge space directly underneath Piccadilly Circus's famous illuminated advertising hoardings. A space currently occupied by Burger King, but which is soon to become vacant. This whole building, Piccadilly Lights, is owned, almost inevitably, by my client Land Securities. With Burger King's lease up, they're looking to let this unique location to a leading http://www.reedwords.co.uk/reedwordsblog/portfolio/2008/03/best-retail-address-in-london.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-9207599382144835323Fri, 30 Nov 2007 13:16:00 +00002007-11-30T07:41:51.879-08:00rare breed design moving card paper stock woodgrain graphic copywritingMy clients at Rare Breed have just moved offices. And they rang me up for some help on the moving card. The thing was, they'd been offered the chance to use a rather nice new woodgrain-style stock. So their question to me was, 'What could we do to build a moving card around this? It looks quite like the floor in the new office.' My solution was to put half the line on the front: http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/11/rare-breed-of-moving-card.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-5904780125582491933Wed, 21 Nov 2007 17:51:00 +00002007-11-21T10:15:24.563-08:00onlinecardiff watersidebouncepropertywebsitebrownjohnbrandcardiffbrochureIt's all property development at the moment. Here's some more: the website for Cardiff Waterside, a huge collection of commercial buildings on the edge of Cardiff Bay. Working (for the first time) with Brownjohn and my old friends at Bounce, I wrote a brochure for the development's central building, and the new website for the development. As usual, Bounce have built a site that's a joy to lookhttp://www.reedwords.co.uk/reedwordsblog/portfolio/2007/11/cardiff-waterside.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-5532637718272848025Wed, 14 Nov 2007 11:30:00 +00002007-11-16T02:55:33.279-08:00copywritingCroydon Collegebored?postersbrandMark StudiocampaignYet another Croydon-based project, this time for Croydon College. Working with Mark Studio - a welcome new addition to the client list - I wrote a campaign of posters and accompanying postcards, encouraging people to sign up for further education.  The target audience, fairly obviously, is those who've been through the education system without necessarily gaining all the qualifications they needhttp://www.reedwords.co.uk/reedwordsblog/portfolio/2007/11/croydon-college-posters-and-postcards.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-8054961962063462122Wed, 17 Oct 2007 03:22:00 +00002008-03-31T02:53:52.937-07:00FigtreeCroydonarchitecturecampaignNorman FosterRuskin SquarebrochureThe last element in my work on Ruskin Square was this beautifully produced brochure, introducing the development to agents, buyers and partners. (Thanks to Figtree for the images.) http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/10/ruskin-square-brochure.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-5632101267420390422Tue, 16 Oct 2007 11:26:00 +00002007-11-16T02:57:31.418-08:00copywritingFigtreepostersCroydonbillboardscampaignNorman FosterRuskin SquareAs promised, and with thanks to Ruby at Figtree, here are some pictures of my billboards for the Ruskin Square development in Croydon. Look quite smart, don't they? ............................................................................................................................................... .......................................................................................http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/10/ruskin-square-billboards.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-4143391648521636717Thu, 11 Oct 2007 12:03:00 +00002007-11-16T02:59:13.405-08:00copywritingFigtreeonlinewebsitearchitectureNorman FosterRuskin SquareRuskin Square is a major new mixed-use development in the heart of Croydon, designed by Foster+Partners and FaulknerBrowns. The development is remarkable in that it accommodates an entire community, with homes, offices, shops, restaurants, bars and even a GP surgery. It is also providing a stunning new home for Croydon's famous Warehouse Theatre. As its name suggests, the development has been http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/10/ruskin-square_11.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-7826123791508230169Wed, 06 Jun 2007 10:15:00 +00002007-11-16T03:00:45.463-08:00copywritingbowers and wilkinsadvertisingKenneth GrangeJaguarstereoloudspeakers In recent weeks I've written my first two ads for Bowers & Wilkins, makers of the world's most advanced loudspeakers. The first (left) was produced to announce the company's first foray into in-car audio - an amazing system for the Jaguar C-XF concept car. The second announces the launch of the Signature Diamond, designed by the legendary Kenneth Grange to celebrate B&W's 40th http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/06/bowers-wilkins-advertising.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-2545018608355282971Fri, 11 May 2007 15:02:00 +00002007-11-16T03:02:55.446-08:00copywritingonline300millionwebsitehunt dobson stringerThe new website for redevelopment consultants Hunt Dobson Stringer is now up and running. The site was designed by the good people at 300million, who were kind enough to ask me to write the words. So I did. Check out the results here.http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/05/hunt-dobson-stringer-website.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-5033316600041759731Mon, 07 May 2007 13:05:00 +00002007-11-16T03:06:37.153-08:00XchangeHat-trickcopywritingmarketingDandADprintI recently worked with Hat-trick on my first D&AD project, which was nice. It was a booklet to promote D&AD Xchange - the annual two-day event for educators in design, advertising and communications. As ever, D&AD had assembled a stellar line-up of speakers. So the concept for the materials was 'Mix with some big names'. The cover of the booklet (left) is a playful interpretation of that idea. http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/05/d-xchnage-2007.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-6563222404221249927Thu, 01 Mar 2007 21:26:00 +00002007-11-16T03:08:45.658-08:00copywritingcrisischaritycase for supportfundraisinglanguageliteracyICANThere couldn't be a cause much closer to my heart than language. So it's a shock to learn that in some areas of the UK, over half the children starting school do so without the basic speech and language skills they need. Yes, half. 50%. And 'basic' means 'basic': things like recognising your own name, or counting to five. That figure again: 50%. I made this terrifying discovery while working onhttp://www.reedwords.co.uk/reedwordsblog/portfolio/2007/03/crisis-in-communication.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-3639672913761467353Thu, 01 Mar 2007 17:17:00 +00002007-11-16T03:10:27.115-08:00copywritingland securitiespropertymarketing300millionprintThe latest version of Land Securities' Capital Commitment book is hot off the presses, designed by 300million, with copy by - well, you can imagine who wrote the copy. This new book updates the original, produced in 2004, and details Land Securities' entire London property portfolio - worth some £7 billion (and counting). Over 100 pages, this hardback tome shows off both existing properties, http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/03/capital-commitment-book.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-2161849337460606069Sun, 18 Feb 2007 12:17:00 +00002007-11-16T03:12:29.348-08:00Hat-trickcapital commitmentland securitiesadvertisingunrepealedlawsbizarreLondonCapital Commitment is the name for Land Securities' London portfolio - a multi-billion pound collection of property that the company has been developing since its earliest days in the mid 1940s. Those sixty-odd years of investment in London have allowed Land Securities to develop a knowledge of the capital that's difficult to beat. The new capital commitment ad campaign - which I've created http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/02/capital-commitment-advertising.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-8812295876172221174Sun, 18 Feb 2007 12:06:00 +00002007-11-16T03:14:58.963-08:00Hat-trickcopywritingcorporate identityland securitiesguidelinesbrandtone of voiceAs part of the launch of its new identity, Land Securities produced this little book explaining its core values. The book, designed by Hat-trick and written by yours truly, sets out and illustrates the philosophy that sets the company apart. It's also a good demonstration of the flexibility built into Hat-trick's deceptively simple identity. The little corner marks have a life of their own, http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/02/land-securities-brand-values-book.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-5834613407782934521Tue, 30 Jan 2007 12:34:00 +00002007-11-16T03:17:03.292-08:00capital commitmentcopywritingland securitiesbouncepropertymarketing300millionwebsiteLondon Capital Commitment is the name for Land Securities' London portfolio. This multi-billion pound collection of properties, both existing and in development, is described in a forthcoming book, which I've written, and the Capital Commitment website, which I also wrote. The book was designed by 300million, and the site by Bounce. The site also shows off the new Capital Commitment ad campaign, http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/01/capital-commitment-website.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-2687164768557119489Tue, 30 Jan 2007 12:30:00 +00002007-11-16T03:18:47.207-08:00copywritingsocodevelopmentpropertyposters300millioncampaignedinburghFollowing on from the last post, here's one of the posters inviting people to imagine the potential of the SoCo site.http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/01/soco-poster.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-1578903403625707361Mon, 29 Jan 2007 11:38:00 +00002007-11-16T03:22:39.442-08:00copywritingsococorporate identityproperty300millionprinttone of voiceedinburghThis is one of the first pieces of literature for SoCo, the Edinburgh development between South Bridge and Cowgate. The piece is an A3 introduction to the development, including CGIs and maps of the area. It also shows off 300million's identity for the project very well, but at this size you don't get to read much of my copy. However, the headline shows the 'riddle' campaign (see my previous http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/01/soco-big-picturehttpwww2bloggercomimggl.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-115520596963005563Thu, 10 Aug 2006 10:14:00 +00002007-11-16T03:25:10.305-08:00copywritingpackagingcorporate identityelmwoodprintbrochuretone of voicefoodPioneering Foods is a new brand, bringing together two frozen foods businesses under one inspiring umbrella. Elmwood were given the job of creating the new identity and launch materials, including this brochure. And I was delighted to be asked to help with the words. Elmwood's identity includes a very nifty mark, in which a cap P tips on its side to create a creamy-topped mountain peak, and a http://www.reedwords.co.uk/reedwordsblog/portfolio/2006/08/helping-create-new-food-brand.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-115520676983434548Wed, 09 Aug 2006 10:35:00 +00002007-11-16T03:26:56.159-08:00copywritingelmwoodchristmasRACI know it's only August, but I thought you'd like these. They're for RAC Automotive Partnerships, the bit of the RAC that helps businesses with their fleets and so forth. Elmwood came up with some lovely visuals, turning bits of motoring gear into appropriately festive imagery. Then they asked me to come up with some accompanying words. So inside the top card, it says "What better time to http://www.reedwords.co.uk/reedwordsblog/portfolio/2006/08/rac-christmas-cards.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-115149087772476911Wed, 28 Jun 2006 10:26:00 +00002007-11-16T03:28:45.440-08:00copywritingpurposenew street squareland securitiespropertymarketingdesignprintThe latest of my work for Land Securities is hot off the press this week. It's a beautiful portfolio of images to promote New Street Square, in the City, to potential retail tenants. It's an especially interesting development, turning what was a typically revolting 1960s office block into a collection of new buildings that reinstates the long-lost street plan. Instead of a monolithic lump of http://www.reedwords.co.uk/reedwordsblog/portfolio/2006/06/box-of-delights-for-land-securities.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-114961143377051219Wed, 07 Jun 2006 00:13:00 +00002008-07-29T02:18:39.902-07:00copywritingAsthma UKcharityPiers RutterfordfundraisingbrochureA little while back, Asthma UK (AUK) asked me, along with freelance designer Piers Rutterford, to help them raise around £5 million. The money will secure the future of a prestigious new research centre, set up by AUK and the Medical Research Council (MRC). The new centre will investigate the complex causes of asthma and allergy, which affect rapidly increasing numbers of people in the UK. http://www.reedwords.co.uk/reedwordsblog/portfolio/2006/06/teaching-myself-structural.htmlnoreply@blogger.com (Mike)tag:blogger.com,1999:blog-17999684.post-114950572647699969Mon, 05 Jun 2006 10:30:00 +00002006-06-05T04:11:43.026-07:00Freelance designer Piers Rutterford and I have just produced a promotional piece for the International Fundraising Consultancy, which works as both a DM piece and a brochure. It's only been sent out in the last couple of weeks, and the IFC have just been in touch to say that not only has it already generated 11 enquiries, it's even helped them secure a sizeable project. What is the creative http://www.reedwords.co.uk/reedwordsblog/portfolio/2006/06/getting-results-for-international.htmlnoreply@blogger.com (Mike)