tag:blogger.com,1999:blog-17999684Thu, 11 Mar 2010 17:01:11 +0000Here you'll find some of the work of which I'm especially proud. The most recent stuff is on this page, and there's more in the archives. Hope you enjoy it.http://www.reedwords.co.uk/reedwordsblog/portfolio/reedportfolio.htmlnoreply@blogger.com (David)Blogger55125tag:blogger.com,1999:blog-17999684.post-9151525385388606868Tue, 19 Jan 2010 17:08:00 +00002010-03-11T09:01:11.832-08:00bouncewebsitecastelfalfibrochureI've been working with digital design agency Bounce on a brochure and website for Castelfalfi, a huge new Knight Frank development in Tuscany. Well, I say 'new'. Many of the buildings are medieval, but they've fallen into picturesque desuetude over the years. Now, they're being revived in a plan to breathe life into the whole region. You can download a PDF of the brochure here (4.6MB).http://www.reedwords.co.uk/reedwordsblog/portfolio/2010/01/castelfalfi-resort-tuscany.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-6900670415093219199Fri, 08 Jan 2010 15:25:00 +00002010-01-08T07:28:37.376-08:00copywritingblue mondaywebsitezerofeeI've helped my designer friends at Zerofee with a few words for Blue Monday - a website by their clients at People United.The idea is to do something nice for each other on 'Blue Monday': 25 January. What a good idea.http://www.reedwords.co.uk/reedwordsblog/portfolio/2010/01/blue-monday.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-2351360851235381598Mon, 04 Jan 2010 10:55:00 +00002010-01-04T03:22:27.396-08:00copywritingcorporate identitycharles kendallwebsiterebrandWe start 2010 with the unveiling of my final job of 2009: the new website for supply chain group Charles Kendall.The new site has been created (with design and build by Catch) as part of the group's global rebranding, including a new identity by Brownjohn.The process has been managed by the group's events and marketing business, Altitude, who provided my first introduction the group some time http://www.reedwords.co.uk/reedwordsblog/portfolio/2010/01/charles-kendall-website.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-3830023314057324698Wed, 16 Dec 2009 13:25:00 +00002009-12-16T05:38:15.581-08:00copywritingblastchristmasidsvirgincardI've failed miserably to do a Christmas card this year. But that's partly because I've been busy doing other people's.This is for IDS, the sales arm of Virgin Media. I was brought in to write it by the designers, Blast, who've done a lovely job on the visual side. (And the tactile - the stock is creamy and gorgeous.)As you can see, my less than reverential pastiche of the Christmas story containshttp://www.reedwords.co.uk/reedwordsblog/portfolio/2009/12/ids-christmas-card.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-1652590418970911685Tue, 10 Nov 2009 11:41:00 +00002009-11-10T04:00:55.497-08:00howiescopywritingcataloguetaxswedenwinterarticleIt's been a while, but my words have appeared in another of Howies' justly famous catalogues. This time, the brief was to find something Swedish to write about, as both this catalogue and its Autumn predecessor have been shot in Sweden.I've always been intrigued by the wildly different attitude to taxation in Scandinavia, so I did a bit of digging and found what most British people would regard http://www.reedwords.co.uk/reedwordsblog/portfolio/2009/11/im-in-howies-catalogue-again.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-5175201221483979924Fri, 02 Oct 2009 09:29:00 +00002009-11-10T05:38:47.030-08:00fresh creativecopywritingawardpostersfreshI've just heard that the posters I did with True North, for their printer client APG Visual Colour, have won two awards at the Fresh Creative Awards.They won Silver in the Posters category and (best of all for me) Gold in Writing for Design. Naturally, I'm thrilled.The posters have also been nominated in the Rose Awards, and are being entered for Design Week as I type. So I'm hoping for a sackfulhttp://www.reedwords.co.uk/reedwordsblog/portfolio/2009/10/some-award-winning-posters.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-6184137785837496962Thu, 25 Jun 2009 11:37:00 +00002009-07-03T05:09:42.421-07:00laser eye surgerycopywritingwebsitelondon vision clinicThe London Vision Clinic website, 99% of which I wrote, is now up and running. Have a look and see what you think.Hat-trick designed the page templates, based on their new identity for the Clinic, and Quirk did all the technical stuff. The result is a site that offers an extraordinary amount of information, without looking dauntingly dense. Instead, readers can drill down as far as they want to, http://www.reedwords.co.uk/reedwordsblog/portfolio/2009/06/london-vision-clinic-website.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-8158937530422720745Mon, 19 Jan 2009 13:13:00 +00002009-01-21T01:07:17.160-08:00copywritingMagpiegraphic designGavin Martinbrochuretone of voiceHot off the presses this week is another brochure project. This time, the presses it's hot off are the client's own, because it's for Gavin Martin Associates, printers extraordinaire.I've known their work for a while - you often see their name on very beautiful pieces of print - and we were introduced by 300million, who asked them to help on my folding mailer. In return, I helped with the http://www.reedwords.co.uk/reedwordsblog/portfolio/2009/01/gavin-martin-brochure.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-1981612748526725324Mon, 29 Sep 2008 08:38:00 +00002008-09-29T02:42:59.566-07:00copywritinglondon vision clinicbrochureLast year , thanks to a referral from Hat-trick, I started working with the London Vision Clinic, the UK's leading centre for laser eye surgery, and one of the best in the world.Hat-trick had developed this elegant new identity for the Clinic (above), and were embarking on a new brochure, which I was invited to write. It was the beginning of quite a journey, not only in terms of the project but http://www.reedwords.co.uk/reedwordsblog/portfolio/2008/09/london-vision-clinic-brochure.htmlnoreply@blogger.com (Mike Reed)2tag:blogger.com,1999:blog-17999684.post-7096576737855089985Thu, 25 Sep 2008 14:39:00 +00002008-09-29T02:48:53.151-07:00copywritingproductionwebsitebrandMediatone of voiceThinkTankI've been writing website after website at the moment. Just seems to be the thing right now. And the first one to emerge into the light is for ThinkTank Media.ThinkTank is a creative production company that works with lots of interesting clients on a whole range of projects - from the quick and easy to the weird and wonderful. For example, they put together this lovely CD packaging for Thom http://www.reedwords.co.uk/reedwordsblog/portfolio/2008/09/thinktank-website.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-5790485668138472350Fri, 08 Aug 2008 12:53:00 +00002008-08-11T04:25:45.910-07:00mailercopywritingself-promotiongraphic designdesignProducing my new mailer has proved something of a tortuous process, as self-promotional jobs often are.Initially, the idea was to do something for Christmas '07, and my erstwhile design clients at 300million very kindly offered to help. But when I saw their ideas, I had a feeling this could take a while.They gave me some options, but there was only ever one real contender. And it was fiendishly http://www.reedwords.co.uk/reedwordsblog/portfolio/2008/08/little-job-for-me.htmlnoreply@blogger.com (Mike Reed)5tag:blogger.com,1999:blog-17999684.post-9167500228358770443Mon, 28 Jul 2008 16:33:00 +00002008-07-29T02:12:30.911-07:00tissuePapuracopywritingbrandingnamingdesignrecyclingbrandbagasseenvironmentCarrow DesigntrademarkSelected Waitrose stores are now stocking a completely new word, created by yours truly.Papura is the name I developed for a new brand of tissue paper, made almost entirely from 'bagasse', a by-product of sugar production. This left-over sugar cane would normally be dumped, but can instead be transformed into paper.Not only that, but you don't have to bleach and disinfect it like normal recycled http://www.reedwords.co.uk/reedwordsblog/portfolio/2008/07/new-reed-words-now-on-sale-in-waitrose.htmlnoreply@blogger.com (Mike Reed)1tag:blogger.com,1999:blog-17999684.post-8664833800745256909Tue, 10 Jun 2008 08:18:00 +00002009-03-18T01:57:03.659-07:00festivalcopywritingexhibitionclimate changeenvironmentCABELast week saw the world's first Climate Change Festival, held in Birmingham. My clients at CABE (the Commission for Architecture and the Built Environment) were instrumental in creating the Festival, which took a fresh, optimistic look at the climate change issue. And they asked me to write a lot of copy for it.The Festival's aim was to get people thinking in much more positive ways about http://www.reedwords.co.uk/reedwordsblog/portfolio/2008/06/climate-change-festival.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-7448788130361766406Tue, 27 May 2008 09:11:00 +00002008-06-11T13:05:28.564-07:00copywritingLiz Lockwoodcpacase for supportpurposeennepcity property associationwebsiteHere's the website I wrote for the City Property Association, which (as you might expect) represents those who own or lease commercial property in the City of London.The CPA's elegant new identity is by Purpose, who also designed the site in conjunction with Sennep.The whole project was managed by the redoubtable Liz Lockwood, formerly Head of Marketing at Land Securities and now her own woman, http://www.reedwords.co.uk/reedwordsblog/portfolio/2008/05/new-website-for-city-property.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-7400988470200116052Sun, 02 Mar 2008 02:21:00 +00002008-08-12T01:07:09.384-07:00Hat-trickcapital commitmentcopywritingOne Piccadilly Lightsland securitiesbrandtone of voiceLondonIt's got to be up there: the huge space directly underneath Piccadilly Circus's famous illuminated advertising hoardings. A space currently occupied by Burger King, but which is soon to become vacant.This whole building, Piccadilly Lights, is owned, almost inevitably, by my client Land Securities. With Burger King's lease up, they're looking to let this unique location to a leading international http://www.reedwords.co.uk/reedwordsblog/portfolio/2008/03/best-retail-address-in-london.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-9207599382144835323Fri, 30 Nov 2007 13:16:00 +00002007-11-30T07:41:51.879-08:00rare breed design moving card paper stock woodgrain graphic copywritingMy clients at Rare Breed have just moved offices. And they rang me up for some help on the moving card. The thing was, they'd been offered the chance to use a rather nice new woodgrain-style stock. So their question to me was, 'What could we do to build a moving card around this? It looks quite like the floor in the new office.'My solution was to put half the line on the front:And the other half http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/11/rare-breed-of-moving-card.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-5904780125582491933Wed, 21 Nov 2007 17:51:00 +00002007-11-21T10:15:24.563-08:00onlinecardiff watersidebouncepropertywebsitebrownjohnbrandcardiffbrochureIt's all property development at the moment. Here's some more: the website for Cardiff Waterside, a huge collection of commercial buildings on the edge of Cardiff Bay.Working (for the first time) with Brownjohn and my old friends at Bounce, I wrote a brochure for the development's central building, and the new website for the development.As usual, Bounce have built a site that's a joy to look at http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/11/cardiff-waterside.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-5532637718272848025Wed, 14 Nov 2007 11:30:00 +00002007-11-16T02:55:33.279-08:00copywritingCroydon Collegebored?postersbrandMark StudiocampaignYet another Croydon-based project, this time for Croydon College. Working with Mark Studio - a welcome new addition to the client list - I wrote a campaign of posters and accompanying postcards, encouraging people to sign up for further education. The target audience, fairly obviously, is those who've been through the education system without necessarily gaining all the qualifications they need. http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/11/croydon-college-posters-and-postcards.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-8054961962063462122Wed, 17 Oct 2007 03:22:00 +00002008-03-31T02:53:52.937-07:00FigtreeCroydonarchitecturecampaignNorman FosterRuskin SquarebrochureThe last element in my work on Ruskin Square was this beautifully produced brochure, introducing the development to agents, buyers and partners. (Thanks to Figtree for the images.)http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/10/ruskin-square-brochure.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-5632101267420390422Tue, 16 Oct 2007 11:26:00 +00002007-11-16T02:57:31.418-08:00copywritingFigtreepostersCroydonbillboardscampaignNorman FosterRuskin SquareAs promised, and with thanks to Ruby at Figtree, here are some pictures of my billboards for the Ruskin Square development in Croydon. Look quite smart, don't they?...........................................................................................................................................................................................................................................http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/10/ruskin-square-billboards.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-4143391648521636717Thu, 11 Oct 2007 12:03:00 +00002007-11-16T02:59:13.405-08:00copywritingFigtreeonlinewebsitearchitectureNorman FosterRuskin SquareRuskin Square is a major new mixed-use development in the heart of Croydon, designed by Foster+Partners and FaulknerBrowns.The development is remarkable in that it accommodates an entire community, with homes, offices, shops, restaurants, bars and even a GP surgery. It is also providing a stunning new home for Croydon's famous Warehouse Theatre.As its name suggests, the development has been http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/10/ruskin-square_11.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-7826123791508230169Wed, 06 Jun 2007 10:15:00 +00002007-11-16T03:00:45.463-08:00copywritingbowers and wilkinsadvertisingKenneth GrangeJaguarstereoloudspeakersIn recent weeks I've written my first two ads for Bowers & Wilkins, makers of the world's most advanced loudspeakers. The first (left) was produced to announce the company's first foray into in-car audio - an amazing system for the Jaguar C-XF concept car.The second announces the launch of the Signature Diamond, designed by the legendary Kenneth Grange to celebrate B&W's 40th anniversary. It's anhttp://www.reedwords.co.uk/reedwordsblog/portfolio/2007/06/bowers-wilkins-advertising.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-2545018608355282971Fri, 11 May 2007 15:02:00 +00002007-11-16T03:02:55.446-08:00copywritingonline300millionwebsitehunt dobson stringerThe new website for redevelopment consultants Hunt Dobson Stringer is now up and running. The site was designed by the good people at 300million, who were kind enough to ask me to write the words. So I did.Check out the results here.http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/05/hunt-dobson-stringer-website.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-5033316600041759731Mon, 07 May 2007 13:05:00 +00002007-11-16T03:06:37.153-08:00XchangeHat-trickcopywritingmarketingDandADprintI recently worked with Hat-trick on my first D&AD project, which was nice. It was a booklet to promote D&AD Xchange - the annual two-day event for educators in design, advertising and communications.As ever, D&AD had assembled a stellar line-up of speakers. So the concept for the materials was 'Mix with some big names'. The cover of the booklet (left) is a playful interpretation of that idea.If http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/05/d-xchnage-2007.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-17999684.post-6563222404221249927Thu, 01 Mar 2007 21:26:00 +00002007-11-16T03:08:45.658-08:00copywritingcrisischaritycase for supportfundraisinglanguageliteracyICANThere couldn't be a cause much closer to my heart than language. So it's a shock to learn that in some areas of the UK, over half the children starting school do so without the basic speech and language skills they need.Yes, half. 50%. And 'basic' means 'basic': things like recognising your own name, or counting to five. That figure again: 50%.I made this terrifying discovery while working on I http://www.reedwords.co.uk/reedwordsblog/portfolio/2007/03/crisis-in-communication.htmlnoreply@blogger.com (Mike Reed)0