Saving the world

I recently became the UK's very first member of 1% For The Planet. This terrific environmental initiative was created by Yvon Chouinard, founder of the clothing company Patagonia. It's an alliance of businesses that pledge 1% of their annual sales to environmental causes. Already, the group has donated over $1.7m.

With environmental issues ever more urgent, this is more than just fluffy ethics. Environmental sustainability has become a straightforward matter of human survival. I'm extremely proud to be leading 1%FTP's growth in this country, and will be doing what I can to spread the word. Watch this space.

It would be great if someone reading this would become the UK's second member. It's a very simple process. If you'd like to know more, feel free to get in touch. Go on, it'll make you feel good inside.

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