The folk at
Arena magazine, that glossy arbiter of all things fashionable, have demonstrated especially good taste this month. They've written a piece about Polite Cards, including my own range of Definitive Greetings.
The article appears in their Agenda section, on page 34 of the latest issue (that's it pictured left). But to save you the trouble, here's what it has to say.
Card shark
Send appropriate felicitations, Arena-style
Tired of greetings/Christmas cards that don't attain the level of comic brutality you seek in your daily exchanges with metropolitan friends? Time to turn the concept on its head and go volte-face with a 'Polite Card'.
Polite, the company, believes (somewhat ironically, we reckon) in 'beauty, creativity and a philosophy of wholesome, human, be-nice-to-each-otherness' - which will doubtless go out the window (possibly in a sea of gak-fuelled megalomania) once the first million rolls in.
Card ranges include designs by Arena favourite David Shrigley, Berlin-based cinematic photographer Sebastian Hamel, Kenyan painter Marcus Goldson and ex-ad agency exec Mike Reed, whose idiosyncratic offerings teach you little-known words from the deepest bowels of the English language.
I must say, I'm looking forward to the first million rolling in, but I confess myself bewildered by what "gak-fuelled megalomania" might be...
This month saw the start of a very exciting new project with BT. It's a high-level branding job, but more than that I am not allowed to say. Which is a bit frustrating, because it's a great job. Oh well. One day, when it's all out in the open, I can tell you about it. For now, you'll just have to take my word for it.
