Another Olympic victory

As you may recall, I had a small hand in the films made for the London 2012 Olympic bid. And as you can imagine, that success has brought a slew of business for my client New Moon, the production company behind the films.

In amongst this slew was, of all things, another Olympic project: the Russian bid for the 2014 Winter Games.

It was a tough job. Sochi, the Black Sea resort chosen as the Russian candidate city, was the long-shot candidate. The ones to beat were the established experts in Salzburg, and a vigorous bid from PyeongChang in South Korea. But we had a powerful story to tell. Because this was a chance to transform the future of winter sports in Russia.

Since the break-up of the Soviet Union, Russia's winter sports facilities have been decimated - a terrible fate for a nation still holds the most Winter Olympic gold medals.

So the Russian government had already pledged to spend billions of dollars regenerating the slightly dilapidated resort of Sochi - perfectly located at the foot of the Caucasus mountains - into a world-class winter sports resort.

Sochi's combination of balmy coastline and reliably snowy mountains meant the Russians could offer the most compact, efficient Winter Games ever - as well as revitalising sport for the nation.

Unlike the London bid, which I joined rather late in the day, I had the chance to get much more closely involved in this one, writing concepts and outlines for the films, and working with New Moon on final scripts. And would you believe it: it worked.

So keep your eye out for Sochi. You'll be hearing a lot more about it soon. And when I can, I'll get you a link to the finished films.