New work for Sightsavers

This month brought the exciting news that I'll be working with Sightsavers over the coming year, on fundraising communications with their high-level donors.
I pitched for the work as part of a team with the International Fundraising Consultancy and freelance designer Piers Rutterford. And Sightsavers reckon we've got what it takes to bring in thousands of pounds from a very select group of rich supporters.
The first creative presentation went extremely well. Rather than picking one concept, as was the plan, Sightsavers are keen to produce two or three of the routes we showed, over the course of the next twelve months. Hopefully those on the receiving end of our DM packs will be just as enthusiastic.
If you don't know Sightsavers, have a click on the link below. They do tremendous work. Indeed, it's humbling in the extreme to realise that for the price of a hardback novel, or a decent-sized round in the pub, you could give someone in the developing world their sight back.
Our work is at a very early stage, obviously, so I can't show you any of it yet. But keep an eye on the website, and I'll reveal all as we go along.
Labels: charity, copywriting, DM, fundraising, marketing, sightsavers

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