Big bid binders

This was a slightly mad project. The good people at 300million asked me to help them put together materials for a major property development bid by Cathedral.

Cathedral wanted a presentation that showed their commitment to quality and innovation. So they hired 300million to create an inspiring identity for the project (which, true to form, they did), and asked me to write a brochure to sum up the hundreds of pages of technical information they had to submit.

It was something of a scramble: as you can imagine, deadlines for this sort of thing are fairly tight. And it was one of those jobs that keeps suggesting ideas, to the point where you realise you've made several rods for your own back.

But we made it (in the very nick of time), and it looked great. As you can see, 300million pushed the boat out when it came to binders, commissioning a vast custom-made one to hold the architectural drawings (by Studio Egret West).

Those are my lines on the covers, by the way: some more of those rods I mentioned. "We really ought to have nice headlines on these binders..." Of such passing comments are desperate late-night scribblings born.

Thanks to 300million for the pic