Big bid binders win the day

Some great news about the presentation materials I did with 300million for property developers Cathedral: we won!

This was Cathedral's bid to develop a new library, leisure centre and residential accommodation in the heart of Clapham - where I spent much of my London life before upping sticks for Surrey family life.

I wrote and edited the (pretty extensive) documents in double-fast time, and they were delivered to Lambeth Council in the very nick of time. The result: Cathedral, very much the underdogs, won the tender. And won it by a country mile, I'm told.

No doubt this was due primarily to the extraordinary scheme Cathedral proposed, including a spiral library reminiscent of Lloyd Wright's Guggenheim in New York. (To read more, click 'Projects' on the Cathedral site.)


The library interior (image pinched from Cathedral's site with the best of motives)

Even so, Cathedral believed in the value of a professional, original and consistent brand even at this tender stage - including a strong tone of voice. And they've been generous in their apportioning of credit in 300million's and my direction. Which is very nice of them.