My mailshot. At last.

It's here. It's actually here. My Christmas 2007 mailshot - all pretence at a New Year deadline long discarded - has finally arrived from the extraordinarily diligent presses of Gavin Martin, via the admirably ambitious design heads of 300million.

It's become an all-round self-promotional doohickey by now - and is all the better for it, I reckon.

My initial idea - a riposte to the dozens, if not hundreds, of people who tell me it's ungrammatical to start sentences with 'And' - has become a sort of sleight-of-hand origami masterpiece. Just watch 300million's little 'unboxing' video:



The thing just opens, and opens, and opens, and opens. (And with good reason - it reflects the rhythm of my ongoing conjunctions through the piece.) I've actually pulled one to bits and I still can't really work out how it works. But it's brilliant.

So enormous thanks to Gavin Martin, for running their presses on this for real four times to make sure they got it spot on. That's not service, that's something beyond. And (there I go again) thanks to 300million: top clients, inspired designers and some of the nicest people in the business to boot.

As you can tell, I've come over all emotional and Academy Awardish.

(There aren't that many spares, but if you'd like one, let me know: mike[at]reedwords[dot]co[dot]uk.)