More blogging about the mailer

Picture by David

This is really very gratifying indeed. David has posted his own piece about the mailer, with some more lovely pictures. I am thrilled.

Mailer on AceJet170

I've enjoyed the AceJet170 blog for a long time, with its mixture of found type images, vintage design and, latterly, chickens.

So it's a special pleasure for me that Richard, who writes the blog, has posted about my little ol' mailer.



As well as some kind words (and a splendid verbal flourish that suggests he has little need for my services), Richard has included a set of lovely photos. They put my own to shame, as you can see from these examples. (It's okay, he said I could borrow them.)





Thanks, Richard.

The Design Luminary Seal of Approval

Just had another nice email about the mailer:



"I thought it was wondrous... an example of what you can do when you wake up," says Michael Wolff. (Formerly of Wolff Olins, just in case you're not in the biz.)

You may consider me chuffed.

Mailer proving a bit of a hit

My mailer seems to be going down well, I'm happy to say. Latest responses include:

"Thanks for sending me your mailer, I LOVE it. Love it soooo much. LOVE IT.
I'm gushing, but I loooove it. It's lovely."

And:
"Just a quick note to say thanks for the booklet. Very clever and very beautiful."

And:
"I've had a glorious day with my new friend, taking it out and about and indeed showing it off to friends and colleagues. So I was devastated when I opened my work bag to discover it had gone...
So with my bottom lip quivering (and fingers crossed) could I be so bold as to ask you for another one of your little booklets?"

And:
"Just got the mailer - very lovely, very jealousy-inspiring."

And:
"Just got your mailer in the post. And what a lovely piece of work it is... Brilliant idea and beautifully executed."

300million's little video is helping too.

"Hi Mike," says one emailer, "(if there are any left) I would love one of the 'And' books...for the simple reason I MUST KNOW HOW IT WORKS!"

Somebody else wrote that, "we had a good crowd of designers around the youtube clip here in the studio I wondered if I could trouble you for a real copy..."

There are more, but I think you get the idea. It's all doing my ego a power of good.

If you'd like to see what all the fuss is about, there are some left. Just ask: mike[at]reedwords.co.uk

My mailshot. At last.

It's here. It's actually here. My Christmas 2007 mailshot - all pretence at a New Year deadline long discarded - has finally arrived from the extraordinarily diligent presses of Gavin Martin, via the admirably ambitious design heads of 300million.

It's become an all-round self-promotional doohickey by now - and is all the better for it, I reckon.

My initial idea - a riposte to the dozens, if not hundreds, of people who tell me it's ungrammatical to start sentences with 'And' - has become a sort of sleight-of-hand origami masterpiece. Just watch 300million's little 'unboxing' video:



The thing just opens, and opens, and opens, and opens. (And with good reason - it reflects the rhythm of my ongoing conjunctions through the piece.) I've actually pulled one to bits and I still can't really work out how it works. But it's brilliant.

So enormous thanks to Gavin Martin, for running their presses on this for real four times to make sure they got it spot on. That's not service, that's something beyond. And (there I go again) thanks to 300million: top clients, inspired designers and some of the nicest people in the business to boot.

As you can tell, I've come over all emotional and Academy Awardish.

(There aren't that many spares, but if you'd like one, let me know: mike[at]reedwords[dot]co[dot]uk.)