Rebranding Crisis

I've been working with 300million on the new identity for homelessness charity Crisis recently. 300million's new logotype (above) is a leap forward, I reckon - I confess I used to wince every time I saw the previous identity:



For my part, I've been working with Crisis to develop some clear, focused statements about what they do, and what they stand for. I've also helped edit the latest Impact Report (below), which you can download as a PDF from the Crisis site.



It's not the first time I've worked with Crisis, in fact. Many, many moons ago, in another life, I art directed this commercial for them (yes, you read that right):



I didn't write it, however. That was done by a chap called Stuart Heath, who is now freelance and much too good to recommend here. (I'd give him a link, but he doesn't have a website. Sort it out, Stu.)

The ad impressed MTV enough for them to air it free for us at Christmas. And I met my wife on the shoot. So it all worked out rather well.

(The film was produced by New Moon, with whom I still work. They went on to create the bid film for London 2012, in which I also played a very, very tiny role but will still not shut up about.)

Shameless

I've decided I'm much too shy about telling you all the nice things people say about me. (Although you'd never think so from my Testimonials page.)

I quite often get very nice emails from clients, thanking me for the work. But I don't quote them here. Which is probably very silly. (It's something I've noticed other writers using on their websites, so I'm clearly missing a trick.)

To begin redressing the balance, here's a very nice email I just received from Lin Dickens of Aricot Vert, in response to a little piece of work I did for her. She seems pleased.



Expect further blush-free propaganda in the coming months.

Mailer on FormFiftyFive

Chuffed to see my mailer making a renewed appearance in the blogosphere, on design blog FormFiftyFive. Some very kind comments, too. Thanks to all.