It's been a bit like this recently. But don't get me wrong - I'm not about to complain about being landed with stacks of work from such a creatively enlightened company.
As you may have spotted in some of the design press, Land Securities launched their new corporate identity (below), designed by
Hat-trick, this month.
Hat-trick asked me to get involved, and as well as creating some standard paragraphs that are now appearing on all the group's literature, I also wrote and edited the two sets of guidelines - one internal, one external.
I've also been busy with Hat-trick developing the new ad campaign for Capital Commitment (Land Securities' London portfolio), now appearing all over London.
Then there was a little book to do about the company's vision, also with Hat-trick. And a rather bigger book (this time with
300million) about all the group's London developments. Which I also helped turn into
the Capital Commitment website with
Bounce Digital. With whom I'm also developing a huge online archive of all Land Securities' London marketing.
So if you're one of the people I've had to turn away in the last six months, you now know part of the reason why.
Labels: brand, copywriting, corporate identity, Hat-trick, land securities, tone of voice
It's a pleasure to announce my first little job for D&AD. I'm currently working with Hat-trick on promoting D&AD Xchange - the two-day event for lecturers and tutors in design and advertising.
