Cardiff Waterside website goes live

The website I wrote for Cardiff Waterside, a major business property development in the Welsh capital, is now live.

The designers were Brownjohn (their debut on my client list) and my old friends at Bounce. A lovely job they both made of it, too.

Ruskin Square website goes live

Ruskin Square is a huge new development in the heart of Croydon, designed by Foster + Partners and FaulkerBrowns. Design consultancy Figtree created the identity and communications for the development, and asked me to work on the copy.

I was delighted to accept, of course, especially as this was my first job with Figtree. It all went very well, and I ended up writing a teaser brochure, the website, and a range of lines for the construction hoardings and nearby billboards.

Click here for the website. And I'll be adding more of the materials to my Portfolio section soon.

First major project for Fabris Lane

It's official: this website works. When Andy Lipscombe of Fabris Lane - the UK's leading sunglasses manufacturer - was looking for a writer, he found my site. And now here I am, starting a major online business-to-business project for the company.

I've already completed a potted company history, a smaller job that allowed us to get to know each other, and for me to get under the skin of the brand and develop a suitable tone of voice. With that done, we're now rolling the tone of voice out into this new website.

Until it's made public, I can't really go into detail, but it has meant a fascinating trip to the company's testing lab, which is a sort of torture chamber for sunglasses. They bend them, twist them, freeze them, heat them up, fire ball bearings at them - even coat them in a synthetic sweat solution. All to make sure they won't get damaged by anything you do to them as the owner. (Well, within reason.) It was, if you'll excuse the pun, quite an eye-opener.

Watch out for more news - and a link to the finished site - in a few weeks.