tag:blogger.com,1999:blog-18076838Sat, 13 Mar 2010 23:31:45 +0000If you're interested, this is what I've been up to recently (and not so recently). And if you're really interested, why not sign up for my newsletter? One client described it as ''like a drug – I can't get enough''. She's feeling much better now, though.http://www.reedwords.co.uk/reedwordsblog/reedlatest/latest.htmlnoreply@blogger.com (David)Blogger94125tag:blogger.com,1999:blog-18076838.post-2794075311168265205Mon, 08 Mar 2010 15:46:00 +00002010-03-08T11:50:05.642-08:00PENhuman rights26I'm part of a very exciting project created by writers' association 26, and International PEN. Among other things, PEN campaigns for writers around the world subjected to censorship, persecution, imprisonment, torture and even murder because of what they've written. This year is the 50th anniversary of PEN's Writers In Prison Committee. And as part of the Free The Word! Festival, the two http://www.reedwords.co.uk/reedwordsblog/reedlatest/2010/03/writing-against-persecution.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-18076838.post-4784761555506095510Mon, 09 Nov 2009 13:26:00 +00002009-11-09T06:08:06.862-08:00typographycopywritingawardsPremier300millionISTDGareth RutterKerry WhiteFantastic news: I've just heard from Matt Baxter of 300million that my much-ballyhooed 'And...' mailer (which 300million, of course, designed into greatness) has won a 'Premier' award from the International Society of Typographic Designers (ISTD).(Pic thanks to AceJet170)Premier Awards are, according to the ISTD, 'chosen from the work that has met the criteria for a Certificate of Excellence, buthttp://www.reedwords.co.uk/reedwordsblog/reedlatest/2009/11/mailer-wins-istd-gong.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-18076838.post-3682918454057394078Mon, 02 Nov 2009 20:50:00 +00002009-11-02T13:20:45.137-08:00copywritingawardsrosesdesigngrand prixThere are other ways of winning Grand Prix, it turns out, than jumping into a super-powered car and haring off round a loop of track.One way is to write some posters for a printer, and have them come out top of the pile at the Roses Design Awards.Yep, the APG Visual Colour posters I wrote for True North didn't just win Gold in the Poster category, they also scooped the Design Grand Prix for the http://www.reedwords.co.uk/reedwordsblog/reedlatest/2009/11/i-won-grand-prix.htmlnoreply@blogger.com (Mike Reed)2tag:blogger.com,1999:blog-18076838.post-6343110491282515143Fri, 02 Oct 2009 11:42:00 +00002009-10-02T04:45:53.232-07:00I did some posters with True North recently, and they've only gone and won some awards. See my Portfolio page for details. http://www.reedwords.co.uk/reedwordsblog/reedlatest/2009/10/my-posters-win-gold-and-silver.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-18076838.post-2331603342962584757Thu, 13 Aug 2009 11:33:00 +00002009-08-13T04:39:00.270-07:00copywritingtestimonialspaI recently started working with designers Aricot Vert on materials for Raison d'Etre spas, who create bespoke, five-star spas at hotels and destinations worldwide.My first submission of work, for a new brochure, brought this response from the client, which was too good not to share:"I just want to say thank you so much for the copy ... I love it. It is so easy to read and has very subtle http://www.reedwords.co.uk/reedwordsblog/reedlatest/2009/08/this-is-sort-of-response-we-like.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-18076838.post-2257813884675442695Wed, 29 Jul 2009 13:08:00 +00002009-07-29T06:13:58.400-07:00copywritingMike ReedtestimonialMichael WolffI've just begun what could be a really interesting collaboration with Michael Wolff, formerly the Wolff in Wolff Olins, and the branding agency Heavenly.I submitted my first bit of copy to the team yesterday, and got this from Michael this morning. It was so nice I wanted to show it off:Beautiful, calm, enthusiastic and reassuring.Thank you Mike.And thank you for demonstrating the valueof tone ofhttp://www.reedwords.co.uk/reedwordsblog/reedlatest/2009/07/nice-words-from-michael-wolff.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-18076838.post-1378882884019178801Thu, 16 Jul 2009 14:41:00 +00002009-07-16T07:47:52.878-07:00postercopywritingawardsrosesdesignI recently worked with True North on some posters for Highlight printers. They were fun to write: big, chatty messages apparently giving voice the posters themselves. And now Matt at True North, who designed them, tells me they've been nominated for a Roses Award. Lovely!All the nominations are here. (Scroll down to Graphic: Posters to see ours.)http://www.reedwords.co.uk/reedwordsblog/reedlatest/2009/07/nominated-for-rose-award.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-18076838.post-5966285644791312216Thu, 09 Jul 2009 16:29:00 +00002009-07-09T09:37:02.382-07:00copywritingtestimonialI've just started working with luxury travel consultants Exosphere. We seem to have got off on the right foot. Havng submitted my first piece of copy, Sophie at Exosphere wrote to say:"Very good indeed - you have managed to sum up what we have been trying to sum up for ages!"Which is nice.http://www.reedwords.co.uk/reedwordsblog/reedlatest/2009/07/more-in-blush-free-self-promotional.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-18076838.post-6671374731520193940Wed, 24 Jun 2009 09:21:00 +00002009-06-24T02:52:11.038-07:00copywritingcrisistestimonialI've been neglecting this blog, so apologies for that. There are exciting developments in the wings re. the website, and I've mentally put the whole thing on the back burner while those developments... develop.But I can't resist quoting this email I've just had from Phil Power, my client at Crisis. I started working with Crisis last year, when 300million got me involved in the charity's rebrand. http://www.reedwords.co.uk/reedwordsblog/reedlatest/2009/06/lovely-email.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-18076838.post-2286899304225013324Fri, 20 Mar 2009 14:17:00 +00002009-03-20T07:24:35.196-07:00copywritingTrue NorthMike ReedcopywritertestimonialIt's been a good week for my ego, and it's ending on a bit of a high.I've been doing my first job for Manchester designers True North (thanks to a very kind referral from Michael Johnson, since we're in trumpet-blowing mode), and it's going pretty well. In fact, I just had an email from Claire there, and she says:'Mike I haven't spoken to the others but for what it's worth I think this is bloody http://www.reedwords.co.uk/reedwordsblog/reedlatest/2009/03/and-again.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-18076838.post-6147976579128526251Wed, 18 Mar 2009 09:36:00 +00002009-04-08T01:23:21.360-07:00Mike ReedcopywriterElmwoodtestimonialIt's always nice to hear that one of your clients has recommended you to someone else. Is there a more genuine or valuable recognition of your work?Recently I had an email from a potential new client, who'd been given my name by James Backhurst, a designer at Elmwood whom I've worked with a few times over the years.It was lovely to know that James was confident enough to recommend me, and even http://www.reedwords.co.uk/reedwordsblog/reedlatest/2009/03/shameless-again.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-18076838.post-5210192656356392629Fri, 06 Mar 2009 11:45:00 +00002009-03-06T03:56:43.365-08:00Comic RelieffunnycomedyRed Nose DaywritingIf you've trawled around this website, you may have come across my little poem, Hippoparadox.You may also know I'm on Twitter, and have in fact become seriously addicted to it.Now, these two facts have collided, as Hippoparadox has been selected to appear in TwitterTitters, a book created for Comic Relief through Twitter.The creators, Linda Jones and Louise Bolotin, put the word out on Twitter http://www.reedwords.co.uk/reedwordsblog/reedlatest/2009/03/im-in-new-comic-relief-book.htmlnoreply@blogger.com (Mike Reed)1tag:blogger.com,1999:blog-18076838.post-805224671302199449Thu, 29 Jan 2009 15:55:00 +00002009-03-12T05:09:35.960-07:00copywritingTayburntestimonial"Mike Reed"Here are some more nice words, this time in an email from Jane at Tayburn, for whom I recently wrote my first piece. Jane wrote to say,"Thanks so much for your hard work on this. You came highly recommended to me from the guys at my previous company The Partners and my friends at The Chase. So thanks again."Which was very kind, and good to hear. Thanks, Jane.(Previous self-trumpeting here, here http://www.reedwords.co.uk/reedwordsblog/reedlatest/2009/01/further-shamelessness.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-18076838.post-6516356801809093966Mon, 19 Jan 2009 12:12:00 +00002009-01-29T08:01:01.781-08:00copywritingtestimonialdesignbrochureFollowing on from this post and this one, here's another in my occasional series, 'E-pats on the Back'. This time , I've had a very nice email from Phil at Gavin Martin, the brilliant printers who did my folding mailer, and for whom I have now written a brochure.The brochure was designed by the also-brilliant Magpie, one of the most exciting new design consultancies around. I'm waiting with batedhttp://www.reedwords.co.uk/reedwordsblog/reedlatest/2009/01/more-shameless-trumpeting.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-18076838.post-1916448892023485117Fri, 12 Dec 2008 10:55:00 +00002008-12-12T04:03:33.261-08:00awardsidentityDesign WeekLondon Vision ClinicGreat to see that the new identity scheme for the London Vision Clinic has been shortlisted for a 2009 Design Week Award.Hopefully Hat-trick, who designed the elegant 'iris' identity, and I (who wrote the copy and had my eyes zapped) will have something to celebrate in March. Bating breath now...http://www.reedwords.co.uk/reedwordsblog/reedlatest/2008/12/london-vision-clinic-shortlisted.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-18076838.post-7233041730266258248Thu, 04 Dec 2008 13:20:00 +00002008-12-04T05:27:30.061-08:00copywritingReef DesignMike ReedtestimonialFollowing on from the earlier post about nice things people say, I've just had this email from Laura at Reef, in response to my first draft of a piece I'm doing for her:Amazing - love it. We may need to tweak a few [bits] but first impressions are good.This is the sort of thing that brightens a cloudy day.http://www.reedwords.co.uk/reedwordsblog/reedlatest/2008/12/shameless-ii.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-18076838.post-2412533073706472353Fri, 28 Nov 2008 12:18:00 +00002008-11-28T04:46:34.566-08:00copywritingcrisiscorporate identitybrandTVI've been working with 300million on the new identity for homelessness charity Crisis recently. 300million's new logotype (above) is a leap forward, I reckon - I confess I used to wince every time I saw the previous identity:For my part, I've been working with Crisis to develop some clear, focused statements about what they do, and what they stand for. I've also helped edit the latest Impact http://www.reedwords.co.uk/reedwordsblog/reedlatest/2008/11/rebranding-crisis.htmlnoreply@blogger.com (Mike Reed)2tag:blogger.com,1999:blog-18076838.post-5119628891205531740Tue, 25 Nov 2008 21:38:00 +00002008-11-25T13:51:52.196-08:00copywriterAricot VerttestimonialLin DickensI've decided I'm much too shy about telling you all the nice things people say about me. (Although you'd never think so from my Testimonials page.) I quite often get very nice emails from clients, thanking me for the work. But I don't quote them here. Which is probably very silly. (It's something I've noticed other writers using on their websites, so I'm clearly missing a trick.)To begin http://www.reedwords.co.uk/reedwordsblog/reedlatest/2008/11/shameless.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-18076838.post-2181853582790154022Tue, 11 Nov 2008 13:49:00 +00002008-11-11T05:57:45.820-08:00mailerAnd300millionForm Fifty FiveGavin MartinmailshotChuffed to see my mailer making a renewed appearance in the blogosphere, on design blog FormFiftyFive. Some very kind comments, too. Thanks to all.http://www.reedwords.co.uk/reedwordsblog/reedlatest/2008/11/mailer-on-form-fifty-five.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-18076838.post-5873756898208549329Sun, 12 Oct 2008 20:19:00 +00002008-10-15T05:32:25.666-07:00D and AD2009judgingawardsWriting for DesignjudgeSome exciting news this month: D&AD have asked me to judge the Writing for Design category in the 2009 Awards.This will be my first time on a D&AD jury, so I'm looking forward to seeing how it all works - and of course to wielding my awesome power over trembling examples of the year's copywriting. Who will earn my favour, and who my wrath? I just hope the quality is high enough to produce more http://www.reedwords.co.uk/reedwordsblog/reedlatest/2008/10/please-send-bribe-cheques-early-to.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-18076838.post-4902448944205070038Thu, 04 Sep 2008 21:20:00 +00002008-09-04T14:25:44.979-07:00mailerblogsAndnoisy decent graphics300millionDraw the lineGreat to see my mailer on two new blogs today: Noisy Decent Graphics and Draw the Line.Picture nicked from Ben. Hope that's okay, Ben.I've had a little slew of new requests for copies as a result. So many thanks to Ben and James.http://www.reedwords.co.uk/reedwordsblog/reedlatest/2008/09/and-mailer-gets-some-more-blog-space.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-18076838.post-3487645755438435164Thu, 04 Sep 2008 13:34:00 +00002008-09-04T07:02:36.568-07:00editordavidthedesignerDavid HydeguestStarting next Monday (the 8th), I've been given the considerable honour of acting as Editor of David Hyde's blog, davidthedesigner. It's one of the ones I always read, so I'm very chuffed to have been asked.Not that you'll hear that much from me directly. David's asked me to be a sort of shadowy figure in the background - a writerly guide and resource for the three actual guest bloggers: Kevin http://www.reedwords.co.uk/reedwordsblog/reedlatest/2008/09/this-fortnight-matthew-im-going-to-be.htmlnoreply@blogger.com (Mike Reed)11tag:blogger.com,1999:blog-18076838.post-5955649838668245862Tue, 12 Aug 2008 13:43:00 +00002008-09-04T07:14:13.274-07:00mailerblogself-promotion300millionDavid HydeGavin MartinmailshotPicture by DavidThis is really very gratifying indeed. David has posted his own piece about the mailer, with some more lovely pictures. I am thrilled.http://www.reedwords.co.uk/reedwordsblog/reedlatest/2008/08/more-blogging-about-mailer.htmlnoreply@blogger.com (Mike Reed)2tag:blogger.com,1999:blog-18076838.post-6803769087637710875Mon, 11 Aug 2008 11:00:00 +00002008-08-11T04:21:37.708-07:00AceJet170mailerAceJetcopywritingAnd"Mike Reed"I've enjoyed the AceJet170 blog for a long time, with its mixture of found type images, vintage design and, latterly, chickens. So it's a special pleasure for me that Richard, who writes the blog, has posted about my little ol' mailer. As well as some kind words (and a splendid verbal flourish that suggests he has little need for my services), Richard has included a set of lovely photos. They puthttp://www.reedwords.co.uk/reedwordsblog/reedlatest/2008/08/mailer-on-acejet170.htmlnoreply@blogger.com (Mike Reed)0tag:blogger.com,1999:blog-18076838.post-2297893841651957022Fri, 08 Aug 2008 11:57:00 +00002008-08-08T05:06:28.182-07:00mailercopywritingpromotionMike Reedgraphic designMichaelWolffJust had another nice email about the mailer:"I thought it was wondrous... an example of what you can do when you wake up," says Michael Wolff. (Formerly of Wolff Olins, just in case you're not in the biz.)You may consider me chuffed.http://www.reedwords.co.uk/reedwordsblog/reedlatest/2008/08/design-luminary-seal-of-approval.htmlnoreply@blogger.com (Mike Reed)0