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Here are various odds and ends that have interested me enough to think they might interest you. Hope I'm right.

Wednesday, April 28, 2004

Ugh

Like a plumber wincing at botched pipework, we writers regard certain elements of corporate language with a very cold eye. Teeth are sucked, obscenities muttered.

Take, for instance, "Glocal". Two opposing adjectives, jammed together to express the corporate sentiment du jour: "A global business with local understanding". But it sounds like something stuck in your throat. Whichever frothing Frankenstein created this monstrosity should be driven from the village with pitchforks. Suggested fates for "glocal": boil in acid / drop down volcano.

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