I know it shouldn't...

...but the news that those corporate vandals at French Connection UK have just posted a loss of £3.6m makes me very, very pleased. Perhaps this is evidence that cheap, cynical branding can only ever win you a temporary boost, and offers little in the way of sustainable growth. I do hope so.

Many of you will know that the fcuk brand is a personal bete noir of mine. In fact, my first thought on hearing about Purpose's Bad Design Amnesty (left) was, "Fantastic, I can lay into fcuk!" And I did.

If you'd like a preview of the piece, click here for a PDF. But make sure you go along to the exhibition as well - it's great fun. (Click here for the details on Purpose's site.)