More on Orange

My last post had a right go at the new never-ending Orange thing. On the more positive side, this site from Dutch store Hema - discovered through johnson banks' excellent Thought for the Week- seems much better.

It's short. It's funny. It's imaginative. It's charming. It's cheeky. It's not trying desperately hard to be achingly hip. It just works.

(Oh be quiet about Honda's Cog ad. There's nothing new under the sun.)