Orange heresy

Lots of people (Scamp, Ben, and others) clearly love Poke's new Orange website, Good Things Should Never End. 

I don't. I know I seem to have it in for Orange at the moment, but I just don't like this thing.

I mean, it's all right. (Although it took the devil's own time loading up on my new MacBook Pro.) The illustrations are nice, the music's good... but so what? Little funky/trendy animations that go on forever but don't do much. The odd sales message from Orange. Ooh. Wow.

I got interested when a sort of soft telly called Buzz tried to speak to me, but he couldn't hold a conversation. Try throwing him the mildest curveball and he suffers a sort of e-stroke.

You can steal the little animations and put them in your own site or blog, like this:



Which is nice and easy to do but suddenly I'm advertising Orange on my blog. Do I want to? No. (Although enough people will fall for this to make it well worth the effort.)

I know I'm wrong. I know thousands of snazzy online-y people love all this stuff. It's brand engagement, it's interactive, it's viral, it's all those wonderful things that keep the kids sitting on their ever-expanding arses instead of climbing trees. But I just got bored. Fast. 

(Scamp claims this site will engage you for half an hour. If it does, you need a bit more going on in your life. Watch an episode of Frasier, for heaven's sake. Or amaze yourself for real with a couple of the talks on TED. Or read a damn book.)