The hippest scientists on Earth

I'm trying to find a way to tie this into copywriting, tone of voice and all that, but basically it's just enormous fun. I guess it's about using words, and about a very surprising tone of voice for CERN.



Anyway, on September 10, they're going to switch on the 27-kilometre Large Hadron Collider at CERN, which is a ludicrously exciting thing to do.

'What did you do at work today?'

'Oh, I recreated the conditions at pretty much the instant that the universe was created. What's for tea?'