Now my Orange payments are funding someone's musical road trip.

Oh good. Now some bloke is going round the country having a very nice time at my expense. Great.

I mean, supporting young bands: yes. All for that. But the whole thing is overlaid with this 'I am...' yuck, and the ongoing, 'Look at us, we're just achingly hip and funky and cool and nothing to do with mobile phones at all' branding. They're consistent, anyway.

Sorry. Come November and the end of my interminable Orange contract (assuming my phone lasts that long), I can stop grinding my teeth about them on here.