Enough already!
Having just bemoaned the lack of originality in TV ads, it was with a sinking heart that I came across the latest VW ad (via Scamp).
They're not making something physical this time, but is it necessary to point out the tonal similarities to all those other ads? That slightly kooky, hey-isn't-this-just the-greatest-world-we-live-in? kind of goofy/cleverness that infects all those cake cars and streamer rainbows? And of course there's the obvious similarity to Honda's Choir ad (splendidly spoofed here), as Scamp points out too.
Could we have something else now, please?
Labels: advertising, choir, commercial, honda, volkswagen, VW
