Raison d'Etre Spas

I've just finished my first project with Raison d'Etre, who create the most incredible spas for hotels and other destinations around the world.

I was brought in by my long-time design partners at Aricot Vert, who have designed the brochure and treatment menu for the launch of Raison d'Etre's first own-brand spa at the Grand Hotel, Stockholm. I've written the copy for both pieces, and even had some of my copy carved into one of the spa's stone walls. That's a first.

This is an exciting moment for the brand, as it emerges from the wings - where it has long remained, allowing its partner hotels to take the glory - onto centre stage. It's been a pleasure to help get it ready for the spotlight.

"It was more than a joy to work with Mike. He guided me if I was going off track, gently steering me in the direction that we ultimately took. But when I had to have what I had to have, he found a way of making it sound good. We had some good laughs along the way, which is vital, and most importantly he knows how to arrange words, so that in the end it all sounds more than perfect."
Rosamond Freeman-Attwood, Chairman and Founding Director, Raison d'Etre