New Moon

I'd been working with production company New Moon for many years by the time they shot to fame creating the films for London's 2012 Olympic bid.

Having helped in a small way on the second of those films, I was much more involved in New Moon's work for the Russian city of Sochi, in its bid to host the 2014 Winter Games. Although Sochi began as the underdog, it ended up victorious, ensuring a clean Olympic sweep for New Moon.

I've worked with the team there for nigh on a decade now, on a whole range of film and TV briefs. I even met my wife on our first ever shoot (for the Crisis commercial mentioned below, which I must say I didn't write myself). So I had much to thank founder and Executive Creative Director, Caroline Rowland, for even before she penned these recent, and very generous, words.

"Ever since Mike pitched a speculative creative idea for a TV spot for the charity Crisis [see above], we've continued to be an ambassador for Mike's creative talent. The Crisis spot, Blue Christmas, became a multi-award-winner and Mike's collaborations with New Moon have continued to be creatively and personally satisfying. He's thoughtful, inventive, dilligent and laid-back - all qualities that make him a creative worthy of recommendation to even the most demanding Client!"

Thanks for everything, Caroline.

Elmwood

"Mike is kick-ass, very funny and uber smart!"

So says designer James Backhurst of Elmwood (London), with whom I've worked a few times. How nice - I'm pretty sure this is the first time anyone has ever called me 'kick-ass'. Thanks, James!

Airwave

Airwave is the business behind Britain's public safety communications network: an independent, exclusive network resilient and secure enough to stand up to anything, from flash floods to terrorist attack. Reassuring indeed.

The Partners created Airwave's new visual identity, and asked me to work on the tone of voice. Since then, I've written and edited masses of brochures, documents and other materials for them. It's fascinating stuff.

"Reed Words has always been a safe and trusted pair of hands for Airwave."
Trish McCrae, Marketing Communications Manager, Airwave

ThinkTank Media

I wrote production company ThinkTank's website recently (full story in my Portfolio section), and it was a genuine pleasure. That they're a very nice bunch is borne out by this generous recommendation:

"Mike has been fantastic to work with. He has managed to get the balance right on our site, effortlessly mixing humour with professionalism - I wouldn't hesitate in recommending Mike to anyone in need of wordsmith brilliance!!"
Niki Deighton, Founder, ThinkTank Media

Alan Bates Design

"Mike is a wordsmith extraordinaire. His ability to tap into a brand's DNA and create precisely the right tone of voice, whether it's for a brochure, a DM campaign, a website or a T-shirt, makes him one of the best in his field and the reason we consider him part of the Alan Bates Design family."
Mariana Zagianini, Partner, Alan Bates Design

300million

I've worked with the wonderful 300million on a number of projects, including SoCo and Geenee.

"Mike comes 100% recommended by us here at 300million. Quality and enthusiasm by the bucket load. One of the best around. If you need external writing services - of any size - the tiniest two word slogans and titbits of advice, through to 'the big, heavy stuff' - Mike delivers every time."
Martin Lawless, Creative Director, 300million

Purpose

I started working with design consultants Purpose early in 2005.

"Mike Reed came to me highly recommended by colleagues at The Partners, and has spent many years working with one of my most respected associates, Marita Lashko. Mike is intelligent and creative, and has a passion for words and the power of creative communication. I recently commissioned Mike to help us create a tool to help Orange senior managers be better leaders. Mike demonstrated an excellent understanding of the brief and an immediate grasp of the necessary character and tone. The resulting copy was first rate. I would not hesitate to recommend him further."
Rob Howsam, Creative Director, Purpose

The Chase

I've been working with The Chase design consultancy since mid 2004.

"Whenever Mike has got a biro out for us, the results have always been full of insight. He's good with a pen, that one."
Harriet Devoy, Creative Director, The Chase