Alan Bates Design

Mike is a wordsmith extraordinaire. His ability to tap into a brand's DNA and create precisely the right tone of voice, whether it's for a brochure, a DM campaign, a website or a T-shirt, makes him one of the best in his field and the reason we consider him part of the Alan Bates Design family.
Mariana Zagianini, Partner, Alan Bates Design

300million

I've worked with the wonderful 300million on a number of projects, including SoCo and Geenee.

"Mike comes 100% recommended by us here at 300million. Quality and enthusiasm by the bucket load. One of the best around. If you need external writing services - of any size - the tiniest two word slogans and titbits of advice, through to 'the big, heavy stuff' - Mike delivers every time."
Martin Lawless, Creative Director, 300million

Purpose

I started working with design consultants Purpose early in 2005.

"Mike Reed came to me highly recommended by colleagues at The Partners, and has spent many years working with one of my most respected associates, Marita Lashko. Mike is intelligent and creative, and has a passion for words and the power of creative communication. I recently commissioned Mike to help us create a tool to help Orange senior managers be better leaders. Mike demonstrated an excellent understanding of the brief and an immediate grasp of the necessary character and tone. The resulting copy was first rate. I would not hesitate to recommend him further."
Rob Howsam, Creative Director, Purpose

The Chase

I've been working with The Chase design consultancy since mid 2004.

"Whenever Mike has got a biro out for us, the results have always been full of insight. He's good with a pen, that one."
Harriet Devoy, Creative Director, The Chase

The Partners

I've been working with design consultants The Partners since early 2005.

"The Partners have been working with Mike on a retail brand for over six months now, and it's been a fantastic experience. When we briefed in the brand strategy, it was wonderful to see that Mike got it immediately. What and how you say things to people in a retail environment is pivotal to the overall experience, and the copy Mike produced was a strong part of the overall new brand strategy and visual identity. The copy is wonderful and alluring and talks to the customer in a personal manner. It creates a sense of intrigue and makes them take the next step - buying the product."
Trisha Comerford, The Partners

The Medical Foundation / International Fundraising Consultancy

John Baguley was Director of Fundraising at the Medical Foundation for the Care of Victims of Torture when I was Creative Director at Other. That made us client/agency partners - and a very good partnership it was too.

We've both moved on since then, but we continue to work together. John is now Director of the International Fundraising Consultancy, and we often team up on charity projects. (For example, we worked together on Community Links.)

"Mike Reed has been responsible for some of the most innovative and effective design projects that I have seen in my fundraising career. The astonishing year on year increase in Medical Foundation income was, in no small measure, fuelled by the work that he produced."
John Baguley, Director, International Fundraising Consultancy

Alpha Airports Group

I work with Alpha both directly and in partnership with designers Aricot Vert (see below).

"It is always an absolute pleasure to work with Mike Reed. Mike has worked with Alpha Airports Group Plc on quite a variety of projects from corporate brochures to websites and even our Annual Report and Accounts. On every job, Mike has rapidly picked up the threads and the detail required to write engaging copy in just the right tone of voice for the relevant publication and for Alpha. He never fails to deliver exactly what is required, and I have absolutely no hesitation in recommending Mike."
Avril Appleyard, Group Communications Director, Alpha Airports Group

Radley Yeldar

I got my first project from design consultancy Radley Yeldar in mid 2005.

"We recently worked with Mike on a tone-of-voice and messaging project for a rather unusual client. Mike very quickly got to grips with a tricky brief, and created copy that expressed the client's personality and values in distinctive, engaging and witty ways. Just as importantly, the copy was delivered promptly to a tight deadline. We were delighted with Mike's work for this project, and will definitely be calling on his talents again in the future."
Rebecca Price, Radley Yeldar

Community Links

During the Summer of 2005, I worked with freelance designer Piers Rutterford and John Baguley of the International Fundraising Consultancy to create a Case for Support brochure for Community Links, a superb charity helping disadvantaged people of all ages in East London.

"Mike listened and looked diligently - and then returned with what we'd always dreamed of. He has been a pleasure to work with, creating engaging and inspiring outcomes. As soon as we saw the first results from his work, others here were signing him up for their work too."
David Robinson OBE, Co-founder, Community Links

For more about Community Links, click here.
You might also be interested in their brilliant, world-changing initiative, We Are What We Do

Ullander Schove

Ullander Schove is a business change consultancy founded by Ruth George, latterly of Sheppard Moscow (see below).

"Mike's ability to get under the skin of what my business is about and then paint word pictures to describe it seems magical. His lightness of touch and sense of humour make him delightful to work with."
Ruth George, Managing Director, Ullander Schove

Marita Lashko

I've been working alongside Marita Lashko (formerly an Associate Director at The Partners) for a few years, mainly on the identity and literature for Sheppard Moscow.

"Good creative writers are gold dust. Good creative writers who can work with designers really are gold dust. Mike is gold dust."
Marita Lashko, Lash&Ko

Sheppard Moscow

I've worked with consultants Sheppard Moscow since around 2000, first at Other and later independently. Ever since designer Marita Lashko and I created the new Sheppard Moscow identity, we have been the sole guardians of the brand.

"Mike has worked with us on various publications, marketing materials and case studies for all parts of our business. He has worked hard to understand the nature and concept of our work, which is quite unique. Mike's approach is an integrated one, e.g. interviewing partners to ensure his full understanding of the project and scope, and the outcomes we were seeking. Mike is open to feedback ... and really prepared to go all out to complete a project within deadlines."
Debbie Hodge, Sheppard Moscow

Elmwood

I started working with design consultancy Elmwood in early 2005.

"We have worked with Mike on two projects this year for a large national motoring organisation and a small food company. Although both projects are very different in scope and the nature of the work required, Mike has delivered a first class job. He can quickly grasp a brief and delivers on time and within budget."
Don Landers, Managing Director, Elmwood London

The Open Agency

I've worked with The Open Agency since early 2005.

"We have been extremely happy with Mike's copywriting - always on brief, on time and most importantly, resulting in a delighted client!"
Annabel Welsh, The Open Agency