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Words can make your brand – or break it.

They can expand your audience. Sharpen your message. Grow your business. Or they can undermine all those objectives.

We’re a team of strategically minded brand writers, with offices in London, New York and Manchester. Drawing on decades of experience, we help clients around the world define their brands – and bring them to life through language.

We develop verbal identities. We name companies, products and services. We develop clearer, more intuitive interfaces. And we write everything from packaging to films to campaigns.

Because with the right words, you can do anything.

See the work

Clients.

Agency partners.


Awards and recognition.

2022
DBA Design Effectiveness Awards – Bronze
UpCircle
Branding

2021
D&AD – Wood Pencil
Wallbaby
Writing for Design | Naming

2021
Brand Impact Awards – Silver
Wallbaby
Copywriting

2021
D&AD – Shortlisted
Wallbaby
Writing for Design | Brand Voice

2021
Creativepool Annual – Silver
Wallbaby
Copywriting

2021
Brand Impact Awards – Silver
GoodFind
Copywriting Craft

2020
Brand Impact Awards – Silver
Penhaligon’s
Copywriting Craft

2019
D&AD – Shortlisted
Hoxton Street Monster Supplies
Writing For Design

2016
Cannes Lions – Silver
Argos Simple Value
Copywriting

2016
D&AD – Graphite Pencil
Argos Simple Value
Copywriting for Packaging Design

2016
D&AD – Wood Pencil
Argos Simple Value
Copywriting for Design

2016
Brand Impact Awards – Pentaward Platinum
Argos Simple Value
Retail

2016
Brand Impact Awards – Winner
Birmingham Hippodrome
Culture

2012
Roses – Silver
The Brink
Writing for Design

2012
Art Directors Club
Chester Zoo
Merit

2012
D&AD – In Book
The Great Blandini
Writing for Design

2011
D&AD – In Book
The Great Blandini
Writing for Design

2011
Red Dot Award
The Great Blandini
Writing for Design

2010
D&AD – In Book
APG Visual Colour
Writing for Design

2009
Roses – Gold & Design Grand Prix
APG Visual Colour
Posters

2009
Fresh Awards – Gold & Silver
APG Visual Colour
Posters & Writing for Design

Talks and lectures.

2021
Future London Academy: Brand Language course
Online

2020
Reed Words webinars (YouTube)
Online

2018
YCN panel: Crafting brand-defining copy
London

2018
D&AD panel: How to win awards
London

2017
Cannes Lions: How to create memorable experiences
Cannes

2017
Brand New Conference: Why words matter
Chicago

2016
West of England Design Forum: Why words matter
Bristol

2013
Northern Ireland Design Alliance: Giving voice to ideas
Belfast

Published.

2021
Periods are getting a rebrand, and it's about bloody time
It's Nice That

2021
Writing is much too important to be left to the copywriters
Branding Magazine

2021
Does your brand voice need to be distinctive?
Branding Magazine

2020
Finding your voice in the veg-economy
The Dieline

2019
Writing about business (without being a bore)
Harvard Business Review

2019
You've started a business – what do you call it?
Creative Review

2019
Stop looking for the perfect brand name – it doesn't exist
CityAM

2019
How to become a copywriter
Design Week

2019
Voting with your meat
CityAM

2017
In the studio with Reed Words
Lecture in Progress

2017
Choose the right words for your interfaces
Computer Arts

2017
How to write a great headline
Computer Arts