We were thrilled when the Barbican got in touch to ask for our help attracting both new and existing audiences to their classical music season. (They’d heard about us through a kind referral from the LSO.)
The resulting campaign was built around the idea that classical music can inspire limitless inner worlds of emotion and imagination. Hence our line: Where will the music take you?
As well as the main posters, the campaign included a double–page spread in the Daily Telegraph, and print literature for the Barbican.
There were also tactical executions for specific events during the year — from the Benjamin Britten centenary to concerts by the celebrated violinist Maxim Vengerov.
The campaign created hugely positive awareness. The Barbican even had emails from members of the public, congratulating them on the posters.
It’s done us proud too, bringing in new work from a range of departments at the Barbican, and covering everything from exhibition naming to new marketing campaigns.