We worked with johnson banks on the exciting new identity scheme for Ravensbourne (Ravensbourne College of Art & Design, as was).

This was far more than a change of logo. Along with its new, helpfully truncated name, Ravensbourne has a stunning new location in Greenwich.

As the name and location changed, so too did the brand positioning. The College has looked wholesale at what it stands for, believes in, and offers the world.

Our job was to help express all those things in compelling ways, largely for internal audiences but also for use as ‘boilerplate’–style positioning copy.

Read johnson banks’ Thought for the Week about it, and this piece in Design Week (subscribers only)..

johnson banks
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