The Cultivist

The Cultivist is a new, global members’ club for artists, collectors and art-lovers the world over.

The founders, Daisy Peat and Marlies Verhoeven, used to run Sotheby’s Preferred programme for VIP customers. They wanted to create a similar service, but with broader appeal.

They came to us in the early stages of developing their brand, and asked for our help developing a distinctive, sophisticated voice.

It’s been a fascinating process, working closely with Daisy and Marlies to get to the heart of The Cultivist and find the words to express it.

In the process, we’ve developed brief guidelines, and a set of powerful, succinct messages that capture the essence of the brand.

Perhaps the breakthrough line was Art unlocks life. We unlock art. It’s a line that manages to capture both the philosophy behind the brand, and a description of the offer.

The Cultivist believes passionately in the power of art to reveal hidden depths in life, the world and ourselves.

And as a member, you have unique access to the art world – everything from free, head-of-the-line entry to 150 major galleries and museums worldwide to exclusive events – like lunch with a favourite artist in their studio.

It’s an extraordinary brand, already gathering lots of great press in all the right places. We’re proud to be part of its story.

Client
The Cultivist
Design
Anagrama / Construct
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