Tictail has always aimed to be more than simply an online marketplace. Instead, the aim is to create a launch platform for tomorrow’s biggest brands.

That’s why, as well as a beautiful space to sell their products, Tictail also offers entrepreneurs expert support in building their brands.

As e-commerce platforms have proliferated, it’s become ever more important for Tictail to articulate this critical point of difference. So they asked us to help them do just that.

By discussing the brand’s philosophy and values with the teams in New York and Sweden – including co-founder and CEO Carl Waldekranz – we zeroed in on the essence of the Tictail brand.

And without getting into the confidential stuff, we worked with them to crystallise their proposition in the central phrase ‘Where it begins’.

This is ultimately what makes Tictail different: it’s the place to become – and discover – the next big things in a whole range of fields, from watchmakers to ceramicists, illustrators to furniture designers.

It’s been a real pleasure working with the smart, passionate people at Tictail. And this, appropriately enough, is just the beginning.

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